And at the same time I want this period to be very small in the global history of L`Oreal.
"I will never become a rich man," Eugene Schueller, the founder of L`Oreal, once sadly said. But he did not really believe in it himself. That is why I continued to work actively. And what do we see today? L`Oreal - a modern cosmetic company is represented in 130 countries by 63 thousand employees.
L`Oreal
One day, Eugene Schueller, a young chemical engineer, laboratory assistant at the Central Pharmacy in France, came home and found Louise's wife in tears. The reason for the disorder was a visit to the hairdresser who turned the blond woman's locks into a sheaf of straw (without exaggeration!). My husband had no choice but to promise to create the best paint in the world for his beloved. In those days, most women dyed hair with vegetable paints - henna and basma. Which, of course, did not give a special variety in shades. And he achieved his goal: in 1907, as a result of the thorough and painstaking research of a chemist, the first synthesized hair dye, which was named L'Oreal, was born.
Louise was ecstatic, and Eugene, inspired by the result, carried her creation to a familiar barber.
So what is next?
Paints L`Oreal - modern cosmetic company are becoming increasingly popular not only in France, but also beyond. In Italy, the product appears in 1910, in Austria - in 1911, in the Netherlands - in 1913. Further - the USA, Canada, England, Brazil ...
Schueller was not only a good leader and organizer, but also a marketer and advertiser. He sponsors broadcasts and the press, comes up with slogans and promotional songs, creates a variety of actions for buyers ...
1929 marked an epochal event in the world beauty industry - Eugene Schueller developed his first formulas for discoloration of hair, revealing the secret of platinum blondes. The results of painstaking work were embodied in the tool L`Oreal Blanc. "A huge industry is in this bottle! "One day millions of brunettes will want to become blondes," said Schueller, confident that he had created a real treasure. And very soon the film industry will prove that he was right: in 1931 in Hollywood premiere of the film "Platinum Blonde", the main character of which - the famous American actress, movie star and sex symbol of the 1930s - Jean Harlow was a blinding blonde. So, Hollywood stars open fashion to blond. In the hairdressing salons the bleaching powder L`Oreal Blanc produces a real sensation!
By the beginning of the 40's in the group L`Oreal - a modern cosmetic company, more than a thousand people were employed. She worked in the family business and the young daughter of Eugene - Lillian, who on the days of vacations glued the labels on flacons with paint and lotions.
After all, I deserve it!
This slogan was first used in the US in the advertising of hair color L`Oreal Preference in 1971. The girl in the advertisement said: "I use the most expensive paint, because I deserve it." It's hard to argue, is not it? Today, a slightly modified version is widely used: "After all, you deserve it!" These words were proudly pronounced by the best women of the world participating in the commercials of L`Oreal - a modern cosmetic company.
L'Oreal Paris products are an affordable perfection for perfect beauty.
Legendary products L`Oreal:
1907 - invention of the first L'Aureale hair dye containing synthetic dye.
1929 - the first bleaching powder L`Oreal Blanc reveals the secret of platinum blondes.
1966 - Recital hair color for home use.
1972 - the beginning of Elseve brand history by launching a caring shampoo for hair with split ends.
1982 - launch of the series for the face care of Plenitude (now Dermo-Expertise).
1995 - Revitalift gamma, designed to combat the signs of aging without surgical intervention.
1996 - caring shampoo Elseve with ceramides.
1998 - Hair color Excellence Creme with ceramides and proteins.
1999 - lipstick Color Riche.
2000 - Elseve shampoo for men's hair.
2005 - launch of the men's Men Expert line.
2006 - revolutionary bezmiamachnaya paint for hair Casting Creme Gloss, which provides optimal shading of gray hair.
2006 - lipstick Color Riche Star Secrets.
2007 - Gamma Derma Genesis skin care at the cellular level.