The choice of perfume: the properties of odors

Good spirits are a complex orchestration of many different notes and chords. Spirits have the power to attract, seduce, give pleasure, admire - and overflow. As Rudyard Kipling wrote: "Spirits cause the heart strings to ring more strongly than sounds and looks . "

The smell of the perfume of a loved one ...

Before you can smell the "liquid" for the first time (as spirits are called in the firms for their production), you will have to wade through the jungles of brilliant advertising, marketing and exotic packages. If you get to the moment of opening the cork, then, apparently, you have already drawn for yourself the images caused by different spirits.

From the nostrils to the heart strings

Smells penetrate directly into our brain through the olfactory bulb, which is located on the roof of the nasal cavity deep in the nose. The nose can distinguish up to 10,000 odors, the reaction to which it sends directly to the part of the brain where memory and emotions are located.

Smells tend to cause very personal memories, and a certain physical response. The Holy Spirit Research Foundation in New York proved that the vanilla smell of heliotrope has a relaxing effect, so it is given to patients undergoing severe diagnostic tests at the Sloan-Kettering Hospital in New York. The researchers also proved that the smell of chocolate soothes the violent people, some floral smells encourage more purchases, and jasmine and mint strengthen the person mentally and physically.

One of the keys to choosing perfumes is understanding the concentration of odors. Theoretically, the strength and price depend on the ratio of pure essence and alcohol. The percentage varies, but the concentrate usually contains about 30% of the essence, toilet water - from 14 to 18%, prestigious toilet water - from 18 to 25%, inexpensive toilet water - from 5 to 6%, and cologne - from 1 to 3% .

Families of odors

In perfumery there are 5 broad categories: floral, chypre, eastern, green and citrus. Floral scents range from a simple odorless odor - Diorissimo by Christian Dior, Chloe by Lagerfeld - to complex bouquets - Beautiful to Estee Lauder, Joy by Jean Patou - and to distinctly powdered floral aldehydes - Chanel No. 5, Arpege by Lanvin, Safari by Ralph Lauren .

The family of Shipros dates back to 1917, when the legendary perfumer François Coty recreated the forest smell of moss on an oak tree, which so fascinated him in Cyprus (hence the name). In this family you will find Femme by Rochas, Miss Dior by Christian Dior, Red by Giorgio Beverley Hills, dry, smoky Aromatics Elixir by Clinique, as well as warm oriental tones by Samsara by Guerlain and Joop! by Wolfgang Joop.

Eastern fragrances are characterized by a warm sensual character: Opium by Yves Saint Laurent, Loulou by Cacharel and Youth Dew by Estee Lauder - intoxicating combinations of flowers, incense and exotic spices. Chalimar by Guerlain and Tabu by Dana are more dramatic, with rich, deep shades of aromatic resins, musk and vanilla.

Citrus line is spicy and sharp and gives an invigorating, stimulating feeling of "good health". A good example is Diorella by Christian Dior, Eau Sauvage for men and women and About de Lancome.

Their cousins, from the family of "green", are fresh and athletic and suggest ideas about outdoor sports. They became popular among women and give a feeling of withering leaves and freshly mown grass.

It is very important to give the real nature of spirits time for manifestation, since there are 3 stages in the manifestation of spirits on the skin. The first impressions are formed from the main smells - they give liveliness to the general smell. Volatile main odors evaporate after 10-15 minutes and give way to medium, or basic odors, which constitute the main topic of perfume. This theme is emphasized by basic, or "spiritual" smells, which combine all other ingredients.