Only in 1913 mascara in a more acceptable form for us was created by chemist Terry Williams. This recipe he developed for his sister named Mabel. A little later he founded his own company "Maybelline", engaged in the production of cosmetics. This company and to this day is one of the leading and reputable in the cosmetic market. However, in 1957 Helen Rubinshtein added to the invention a convenient and practical packaging, namely a tube with a brush applicator. Elena Rubinstein is the creator of another well-known cosmetics line - Helena Rubinstein.
The main purpose of the carcass is to give volume, length to eyelashes, to increase and underscore them. Depending on the purpose of the carcass can be divided into the following types:
- lengthening mascara;
- twisting carcasses;
- voluminous carcasses;
- carcasses 2 in 1, etc.
Composition of waterproof mascara. Harm and benefit.
This mascara differs from non-waterproof mascara in that it has water-repellent properties, protecting eyelashes from tears, rain, spray and sweat. The composition of this type of carcass includes natural wax of vegetable and animal origin (carnauba, rice bran, bee, etc.), mineral wax (stearin, paraffin, etc.), volatile solvents, and fixing polymers (silicone). This type of mascara does not include water-sensitive elements and also forms a thin imperceptible film on the surface of the eyelashes, repelling water droplets.
For mascara, this type of mascara is indispensable during a snowfall, cloudy rainy weather, when visiting a swimming pool, a sauna, a gym, with high humidity, on the beach. But it should be noted that before buying a carcass, you should pay attention to the inscription on the box. If it says "moisture-proof", then this mascara will withstand strong moisture and tears, but if "water-proof", the ink has only a certain degree of resistance to water and does not have the proper resistance to a damp environment.
Waterproof mascara is useful for cilia, because in its composition has a huge amount of oils, vitamins and proteins, so necessary for eyelashes to protect and moisturize.
But in addition to the merits of such mascara has disadvantages. This type of carcass is quite aggressive for the eyelashes and can be the cause of allergic reactions due to the content of water-repellent components and dyes in it. To women who wear contact lenses, she is not recommended, because she is able to contaminate lenses more quickly than non-waterproof. Please note that the black color of the carcass is less harmful and toxic unlike the color analogues, which irritate the mucous membrane of the eye. Do not buy mascara, which contains formaldehyde (armadox, DMDM ​​hidantoin, bronopol) and mercury (merkury). These ingredients are very harmful and dangerous to human health.
Waterproof mascara can not be washed off with water, which is why a special liquid (gel, lotion, lotion) is needed to remove makeup. This product is added to numerous cosmetic products for daily facial skin care.
How to choose the right waterproof mascara?
Waterproof mascara must pass all international and Russian standards, as well as quality standards. In addition, there are simple rules to avoid buying a fake waterproof mascara of inadequate quality:
- Pay attention to the presence on the box of the name of the country, the manufacturing company, the date of manufacture, the type of carcass and its composition;
- You should not buy mascara, which lies on the display case, since a huge number of people could open it to you;
- It is important to make sure that the tuba in the box matches all the claimed information (brand, type, color, etc.);
- You should open and smell the mascara. If the product is of good quality, it will have a light, slightly sweetish flavor or no odor at all;
- The consistency of the carcass should resemble a cream or, if this property is not available, the proper storage conditions of the carcass were not observed.