Este Lauder's cosmetics are enjoyed by women all over the world. Estee Lauder is a very famous brand that offers ladies a variety of facial and body care products, as well as decorative cosmetics and toilet water.
History of the brand Este Lauder
For the first time with Este Lauder cosmetics women met in 1946. Then Madame named Estee Lauder created four special skin care products. She, the daughter of emigrants, since childhood believed that every woman has the right to be beautiful and well-groomed. That's why Este always tried to create that makeup that would make the ladies really beautiful. At first Este's cosmetics was created under the guidance of her uncle - John Shotz. It was he who helped young Este to come up with a composition for her first creams. The girl independently distributed her cosmetics, appealing to all beauty salons and hotels that she saw in the neighborhood.
After Este is getting married, she and her husband begin to promote their cosmetics more organized. That is, in the directories there are advertisements, and creams are already used by many salons in the city. After cosmetics becomes more popular, Este ceases to deliver it to cheap stores and supermarkets. She focuses exactly on supermarkets, where there is much more chance that her cosmetics will still be acquired. It is worth noting that it was Lauder who first gave women the opportunity to try cosmetics and perfumes. And to attract the clientele Esta began to give customers the symbolic gifts that were attached to the purchases. As we all know, now almost all companies that sell cosmetic products use this technology.
Feature of cosmetics Estee Lauder is that she can always help women "bring beauty" in just a few minutes. Perhaps, thanks to this, the Este Lauder brand has become so popular all over the world. To increase the demand for products, Este was helped by her non-standard approach to advertising. For example, when she decided to order an advertising company, but it turned out that the money was not enough, Este took the amount she had and ordered for her samples of lipsticks, creams and shadows.
At that time, all other cosmetic companies considered this move to be a failure and did not use samplers. But Este decided to take a chance and did not lose. The number of customers of cosmetics Este Lauter has increased several times. Due to this, Este not only increased the income, but also was able to open research laboratories that developed new formulas and improved existing ones. It is worth noting that the cosmetics of this brand was popular even in the Soviet market. And at that time through the "iron wall" to break was oh, as not easy.
To date, Estee Lauder consists of eighteen brands. Each brand is intended for a certain group of buyers. It is worth noting that this cosmetics is considered one of the most popular in the world. For example, if you take funds for makeup, then Estee Lauder produces seven of the ten most popular means of decorative make-up.
Products Estee Lauder
If we talk about cosmetics Este Lauder, you need to list at least the main products. For example, there is a blush of this brand that are well laid down, transparent and look natural. A double bronzing powder has a dark and light golden hue, so it makes your skin radiant. The eyeliner from Estee Lauder lasts up to fifteen hours and is water resistant. Thanks to the finest brush, it is easily applied to the eye contour.
Double shadows of Pur Colors Ayshadou Du can always correctly place accents on your eyes and emphasize the shape. With the help of such shadows you can always make both light, daytime, and complex, bright, evening make-up. Well and with shine from Estee Lauder your lips will always look sensual, thanks to the effect of humidity. The shade of shine can be picked up personally.