De Beers is one of the international pillars of the diamond market. This is already enough to recognize the world haute joaillerie - diamonds of purest water are beautiful in their perfection. But the designers of the brand and do not think to rest on their laurels - their new jewelry collection London by De Beers reveals new faces of unique stones. Set of five sets is inspired by laconic geometry of London and is a tribute to the majestic city - the motherland of the company.
Announcement of the collection in Instagram brand
The exclusive photo series of the artist Mary McCartney for London by De Beers
De Beers offers its own tour of the British capital. Diamonds of round and step cut in the Albert Bridge necklace resemble the laconic architecture of the Albert Bridge. Battersea Light is made in the Art Deco style - the design of the ornaments symbolizes the iconic interior of Battersea power station. Openwork neo-gothic medallion Elizabeth Tower - a kind of homage to the clock of the Palace of Westminster. The famous London Eye - the Ferris wheel of the capital - is embodied in the noble twinkling of the jewels of the London View. Jewelry set Thames Path - the link of the collection, telling about the amazing promenades along the Thames.Albert Bridge and Battersea Light: flawless geometry
Lacy diamond pave in the decorations of Elizabeth Tower and London View