Team Formula 1 Sahara Force India announced the conclusion of a sponsorship contract with the leading European developer of water treatment technologies and water treatment group Best Water Technology (BWT). Already in 2017, the Sahara Force India fireballs will have stylish BWT logos, while the cars themselves, as well as the helmets and overalls of their riders will be painted in a firm pink color.
Sport of high achievements - this is the reputation of the world championship in racing in the Formula 1 class, traveling around the world and bringing real pleasure to millions of its viewers and admirers. The arrival of BWT in this championship can not be called random, because the opportunities that the globalization of motor sport opens, today are used by all the largest corporations in the world. As the leading developer of high-tech products in the field of water treatment and water treatment, the Austrian company BWT will be able to stand on a par with the most advanced and successful companies in the world sharing a common passion - the love of speed on the road to success.
Founder and head of Sahara Force India Vijay Malia: "Our team has worked hard for 10 years and achieved significant success. The appearance of a new major sponsor in the person of BWT, we regard as a reward for our many years of work, because in the history of Sahara Force India there have not been such major partnership agreements. Today and in the paddock of Formula-1, and among the numerous fans of motorsport, our new livery is actively discussed: yes, in 2017 our cars will come out on the track in a new color scheme, and this will be the main confirmation that we highly appreciate the partnership with BWT and are inspired seriousness of their intentions. "
BWT Group Executive Director Andreas Weisenbacher: "The partnership with one of the most successful teams of the Formula 1 championship fully corresponds to the company's objectives in the long run. Our strategy today is to globalize and popularize the BWT brand. We strive to convey to the world the fruits of our knowledge and our achievements, as we are ready to offer to humanity a qualitatively new standards of water purification - the elixir of the life of mankind. Together with our new partners, we will take advantage of the opportunities of such a global sport and bring to our consumers the main idea: health, hygiene and quality of water consumed today are the main components of a happy life. "
About the team Sahara Force India The rare team that ever participated in the world championship Formula 1, managed to show impressive results in the first years of its existence. Force India managed to break the stereotypes due to the hard work with which the team went to its first major achievements. For the first time taking part in the races in 2008, the next season the pilot Sahara Force India was on the podium. In the future, the team only gained momentum, until in 2016 did not achieve its best result - the fourth place in the Constructors' Championship on the basis of the season.
In 2017, the team took on a promising newcomer - the rising star of the championship of French rider Esteban Okon. Coupled with an experienced Mexican Sergio Perez, who has long been a part of the elite of the world motorsport, he will have to defend the colors of the team and compete with the leading racers and automakers of the world. Today, all experts agree that one of the strongest in the championship of the pilots will allow Force India to set the highest goals for this season. www.forceindiaf1.com
About BWT
Achievements of Best Water Technology (BWT) in the field of water treatment and water treatment today are often called revolutionary. Unique technologies for treating drinking, technical, process water, and coolants in cooling and heating systems are in demand today by numerous clients of the company: private and municipal organizations, hotels and sanatoria, health centers and medical institutions. Over 3,300 employees of BWT work on the continuous improvement of water purification technologies, which have long set a goal to improve the quality of life of mankind by giving the main source of life on the planet the best qualities. www.bwt-group.com www.bwt.ru