At the end of the year it was decided to sum up. We bring to your attention the view of specialists on the main moods and directions in the domestic beauty shop. As a car has long been a luxury, and the means of transportation, and aesthetic medicine is no longer exclusive and not the prerogative of the elect. Beauty-clinics are willingly treated by Russians with very different income levels. Quite a few who are ready to postpone the purchase of a new dress, but to make a peeling ... Of course, beauty is a category eternal and always relevant.
Dermatocosmetology and plastic surgery are no longer considered only as areas of medicine aimed at treating skin diseases or eliminating obvious physical defects. The totality of signs of aging - in general, completely natural and inevitable, is increasingly being treated as a disease.
Not just a pleasant, well-groomed appearance, but an ideal that has ceased to be something unattainable and speculative - that's what's on the agenda today. Significantly: in order to emphasize that the skin is in excellent condition - it is clean, smooth, moistened, - it is often not a medical term but a "glossy" term.
The given bar is difficult to achieve, but all the same they tend to match it. Moreover, Russian women have few fears over aesthetic interventions. Our compatriots agree and suffer pain, just to get the desired effect. And they do not think that this is a serious inconvenience. However, the slogan: "No pain, no gain" - "there is no pain, no result", gradually disappears. Innovations in the beauty market, in particular a variety of hardware installations, are required to transform the face and body without causing any tangible discomfort. This is claimed by manufacturers of beauty equipment.
It is often thought that women work on appearance for the sake of love, and men - for the sake of achievements in their careers. But practice shows that this is not always the case. In Russia, for many members of the stronger sex, "macho-motivation" is characteristic. They want to become younger and more attractive to win new love victories.
In the Top
Procedures for the face - this is the main request of patients of aesthetic clinics. However, the development of methods for the non-operational modeling of the silhouette, along with the creation of new beauty needs, when not one square centimeter of the body should be left unclothed, is bearing fruit. This direction, like the contouring of the figure, is becoming more and more in demand. Fat over the knees, flabby forearms, skin folds on the back ... Any lady, especially at the age of 40, will find a defect, which is much easier and faster to eliminate by means of beauty treatment. Continues and persistent struggle with cellulite, which, however, is regarded by professionals in two ways - as a natural feature of the female body and as a defect to be corrected, in case the "orange peel" is very noticeable.
M & A
While cosmetologists operate in an increasingly multitasking mode, enriching themselves with almost surgical techniques, surgical dermato-cosmetology is born before our eyes; Aesthetic surgery increasingly offers patients sparing solutions to their problems. Whether it is due to the use of endoscopic equipment or special operating techniques - for example, partial detachment of tissues during facelift. Or at all thanks to alternative combined methods of rejuvenation. For example, by lipofilling - injection into the areas of autologous adipose tissue that require rejuvenation together with such a popular, now thread-lifting. In this regard, among professionals, even the opinion has appeared that surgeons, who are less likely to take up a scalpel, are somewhat "lazy".
This situation can be viewed from different angles, but it can not be considered an indicator of regress. The fact that cosmetology and aesthetic surgery reveals more and more points of contact ultimately goes to the patient only for the benefit, guaranteeing an individual, thoughtful and balanced approach to his needs.
Ideally, this beauty-globalization involves participation in the common cause and other professionals, in particular endocrinologists. The contribution of the latter is especially important if it is a strategy of rejuvenation for women during menopause.
The development of cosmetology has slowed down in the last ten years, for a long time there have been no fundamentally new hardware solutions. Therefore, a relatively recent self-declared cellular therapy based on the use of the body's own resources has generated such genuine interest, although some still regard it cautiously, like any innovation. This technique is not yet very common in Russia, which is to a certain extent connected with its high cost. In addition, laboratories with the necessary for the cultivation of their own fibroblast conditions while there is only in Moscow. As soon as the corresponding equipment appears in other cities, the procedure will become more accessible and popular. And the level of its effectiveness speaks for itself: injections of dermal fibroblasts give an increase in skin thickness by 62%, significantly increasing its density and elasticity. Very promising and PRP-therapy, or plazmolifting. In a specially treated blood plasma contains four to six times more platelets than in normal human blood. Platelets play a crucial role in the healing and regeneration of damaged tissues - release growth factors that stimulate the activity of fibroblasts and rejuvenate the skin.
Of course, in aesthetic medicine, as in medicine in general, the discoveries are not performed on a daily basis - it can not be otherwise, but what is in our arsenal is constantly developing.
For example, fractional lasers were known in the eighties of the last century. But today the aestheticists work on cardinally improved devices and often use installations that are more than seven years old. Modern technology is more effective, safe and generally much friendlier to the patient. No wonder the world's leading manufacturers spend huge amounts of money every year to conduct clinical research and upgrade equipment in accordance with the latest word of science and technology.
In order
The idea of ​​interconnection and "mutual assistance" of beauty treatments is an absolute priority and within the cosmetology as a separate branch. This is not a commercial move, but a justified necessity. To ensure that the result of the same contour face plasty is not disappointed, a similar course of lymphatic drainage can be shown before this effect on the skin, which will improve blood and lymph circulation, increase elasticity and remove swelling of tissues, and plasma lift - it will awaken the regenerative potential of the skin, renew its microstructure and extend the period action filler.
Human factor
The progress of the beauty industry raises to a new height the identity of the doctor-cosmetologist. It would not be an exaggeration to say that the image of a doctor is just as complete a component of treatment. Specialists give themselves an account of this, therefore they improve not only professional competence, but also carefully work on the image and psychological skills. Often people step over the threshold of the cosmetology room, being in a state of prolonged stress and experiencing discontent not only with their appearance, but also with other aspects of life. A competent doctor accurately reads the patient's condition and chooses the optimal tactic of communication, in which there are no trifles, even the timbre of the voice should be appropriately colored.
Another important aspect is the patient's education. In connection with the fact that many corrective methods of knowledge science are distinguished by complex mechanisms of action, and the result from their application is of a cumulative nature and does not immediately manifest itself, the doctor's duty is to explain the essence of the method in sufficient detail.
At the same time, we recognize that not all patients are willing to delve into specialized information. Many are enough for the doctor to pat me on the shoulder encouragingly and assure them that everything will be fine. In general, the tasks facing the aestheticists can not be called simple.