Fashion show in the London Underground

The British brand of underwear Bluebella presented its new spring-summer collection in a very unusual way. Although the way of filing was quite standard - a defile, but the place of its conduct surprised even the audience. Inviting guests of the show were ordinary Londoners, who in the morning they drove to work with the help of the metro.

The fact is that the fashion show took place at the station Tottenham Court Road in the London subway. Defile was agreed with the leadership of the subway, but it was not to all its passengers to taste. This, of course, runs counter to the opinion of the founder of the brand, Emily Bendell, who believes that the look of beautiful underwear on attractive girls should please the eye even in such an unromantic situation as a trip to work in the subway.

The Bluebella linen brand has become especially popular after it has acquired an exclusive contract with the author of the acclaimed novel "50 shades of gray" by EL James on the production of sex toys and underwear from a film based on the novel. Recall that the picture was released on February 12, provoking heated discussions among cinephiles.