We are all familiar with this famous Italian brand, most have dresses, accessories or perfumes of this brand. But not all of us know the history of the Versace brand and its development. It is for this reason that we decided to introduce you to the history of one of the most famous fashion houses in the world.
The story of a young man.
Gianni Versace is one of the most famous Italian companies that manufactures a line of fashionable women's and men's clothing and other luxury goods, which include: elite cosmetics and perfumes, accessories, jewelry, watches and interior items, namely ceramic tiles and accessories for bathroom, utensils. The company takes its beginning from the 70s of the 20th century. The founder of the brand was fashion designer Gianni Versace, now the seat of the head is occupied by his sister Donatella Versace. The company's logo is the head of the jellyfish Rondanini. This logo is present absolutely on all subjects issued under the auspices of this brand.
The history of the brand, first of all, began on December 2, 1946, when the son of a professional dressmaker Francesca Versace, whom she named Gianni, was born. Together with his mother, the boy spent most of the time in the sewing workshop, where his mother worked. Perhaps this moment in the life of the future fashion designer and served as the main impetus for a further career in fashion. At the age of eighteen, Gianni goes to work in the same workshop. It was there that he was developing his first trendy fashion line at the time, in which he was very successful in combining all the trends of fashion features of that time and seeing good taste and style. At that time, the young man was able to invest in his favorite business all his talent. By the way, a huge role in studying the main trends of fashion of those times, played Gianni's working visits to England, France and Belgium. For six years of work with his mother in the studio, the guy is very attached to this matter. Plus, the mother's trembling attitude toward her favorite work made Gianni fall in love with this craft.
In the family, Gianni had two more children, his sister Donatella and brother Sancho. That's why the mother did not allocate any of the children, giving all of them the same attention. That's why, the future fashion designer set a goal to deserve special attention from the mother.
Thanks to working with his mother, he learned to very professionally drape the fabric. Only his mother could do it so successfully. That's why Gianni himself will later say that only in spite of his mother he has learned not only to see, but also to feel the fabric itself.
The story got its development one day, when Versace himself could not suspect it. In the studio where he worked, he was telephoned by a wealthy Italian businessman who accidentally found out about a talented young man and decided to offer him cooperation. Thanks to this businessman and talent, Johnny Versace recognized the whole world.
When the boy turns twenty-seven, he already worked closely with famous fashion houses, one of which became the fashion house James Callaghan. It was this cooperation that became the foundation for the development of Milan's career, Gianni. Solo career of a talented fashion designer did not make long to wait and in 1978 he opens his personal company, which is called the fashion house Gianni Versace. Under the same name, he creates a new collection of clothes. Together with Johnny, in his new company his sister and brother begin to work. In the same year he opens his first clothing boutique "Gianni Versace", where he presents his collection of women's and men's clothing brand Versace. This very moment became the main point of the beginning of the history of the brand.
Versace style.
The first collection of women's fashion designer clothes expressed all the sexuality and frankness of the female image. It included unusual short skirts, noticeable neckline and bare backs. A huge popularity gained special romantic and sensual corsets. Such clothes have found a huge number of their fans and admirers. After all, it is unique, beautiful and stylish.
Later, the manner in which Versace demonstrated his collections, provided him every time with a new popularity and fame. Each show was like a unique show, the main guests of which were famous actors, musicians, photographers and models.
Not by clothes of one.
If a person is talented, then it is felt in everything for what he would not undertake. That's why Versace released not only clothes for men and women, but also took up the production of brand watches, accessories, bags, jewelry, perfumes. He was never afraid to experiment, which is why all his endeavors received a worthy award in the form of success and glory. To date, the brand Versace plus to all produces writing materials, furniture. Also in the possession of the brand is a luxury hotel.
Afterword.
The life of a brilliant fashion designer ended on July 15, 1997. He was tragically killed right on the threshold of his villa, the exact motives for the murder were never revealed. The murderer himself committed suicide immediately after his deed. But the story of Versace did not end there. After the death of Gianni Versace, the reign of Versace's fashion house was taken over by his sister Donnatella. It is she who continues to this day started her brother's business and is the legislator of modern fashion and style. The whole line of clothing that this brand produces today is based on the concept invented by the "father of fashion" and this is all thanks to Donatella Versace, which helps this brand to be one of the most recognized in all corners of the world. Today, the Versace fashion house is boldly synonymous with such concepts as style, fashion and shopping.