September 22 in St. Petersburg will host a seminar for representatives of the advertising business, marketers and PR-managers.
According to the latest statistics, one adult person has more than 1,700 advertising banners per month - at the same time, the average CTR does not exceed a miserable 0.11%! Users simply do not notice advertising placements. In such conditions before marketers the question arises - how to convey information to the target audience? This is what will be discussed at the professional seminar "New advertising formats", which is organized by the Internet publisher WP Media. The specialists of the company will tell about new and effective formats of interaction with the target audience, will consider the phenomenon of "banner blindness", will detail the promising advertising opportunities on the example of top advertisers of WP Media holding.The seminar discusses the issues:- How to get the most out of your ad placement
- How to make media banners more effective
- How to attract a quality and loyal audience by means of competition
- PR support implementation options
- Ways to promote the brand through native advertising
- Why batch work with social networks is more profitable
- How to evaluate the effectiveness of new formats