The watch factory of NIKA won first place at the All-Russian Jewelers Contest "The Best Jewelry in Russia", annually held as part of the International Jewelery Exhibition JUNWEX 2016 in Moscow
This autumn, from September 28 to October 2, the international jewelery exhibition JUNWEX 2016 once again blossomed in the majestic pavilions of VDNKh. The best jewelers of Russia and abroad presented exquisite ornaments that shocked the guests with their skillful execution and with nothing comparable brilliance of precious stones and metals. By tradition, the jeweler-watchmaking holding has made a big presentation at JUNWEX with a large snow-white stand.Stand NIKA GROUP at the exhibition JUNWEX 2016 Moscow
Each of the four brands owned by the holding company presented new collections of silver and gold watches. Women's and men's, round and rectangular, with diamonds and cubic zirconia, mechanical and quartz, on ceramic bracelets and belts made of leather and satin ... This year NIKA GROUP announced the release of more than one hundred updated models in 15 main collections.Collection "LADENTS", NIKA Collection "CASINO", NIKA Collection "RUSSIA", NIKA Exclusive
However, some models received special attention. Thus, the watches from the Dragon collections and "Makhaon" from the NIKA Exclusive brand won an honorable first place in the nomination "Moment of prestige" of the competition "The Best Jewelry in Russia", annually held in the framework of JUNWEX in Moscow."The moment of prestige", I place the Dragon collection, NIKA Exclusive Collection "Makhaon", NIKA Exclusive
Also within the framework of JUNWEX 2016 a press conference was held from NIKA GROUP, the reason for which was the collaboration of the NIKA watch factory with the Olympic champion Alexei Voevoda. The result of the joint work of the flagship of the Russian watchmaking and the famous athlete became a jewelry watch symbolizing the inviolable union of strength, beauty and life itself. To the question from the audience about why Alexei Voevoda decided to take up the watchmaking project, the Olympic champion answered briefly: a versatile person always closely develop and reach heights in one area, always need to try something new, expanding the horizons of opportunities.From left to right: Alexei Voevoda (Olympic bobsleigh champion), Tengiz Sanikidze and Georgy Mordekhashvili (co-founders of the NIKA Group)
At the press conference, the veil of secrecy was uncovered and sketches of an unusual accessory, the working title of which is "The Power of Time", are presented. The composition on the dial represents the tree of life. In the center shines the sun, giving energy, light and warmth. If you look closely, at the marks "3, 6, 9 and 12 hours" you can see 4 pictograms, symbolizing the 4 seasons and 4 states of mind. In addition to them, the clock stores many other interesting symbols. For example, engraving on the back cover, which has special significance for their future owner.A sketch of the clock developed by the NIKA Watch Factory and Alexei Voevoda
Alexei Voevoda: "I always understood: if you wear something, there must be some sense in it. I have a lot to do with symbols. The point is to wear not just a watch on your hand. Time must protect and help to be more successful. In my new NIKA hours, ethnic sacral symbols are used. This is our past, without which we can not build a good future. "From left to right: Alexey Voevoda, Tengiz Sanikidze, Georgy Mordekhashvili and Elena Khitrina (co-founders of the NIKA Group)
The first joint work of Alexey Voevoda and the Watch Factory of NIKA will be first seen in November 2016. It will be a limited collection, released in gold and silver. In the future, the athlete plans to create several more models with different symbols, each of which will be devoted to the forces and energy of the earth.