And although the official date of the birth of Italian fashion (in the opinion of fashion historians) is February 25, 1951, when the fashion show of Count Georgini (Giorgini) was organized in Florence, this does not mean that Italy did not have fashion houses before.
One of the oldest Italian brands is the house of Gucci, whose history began in the distant 1921. But the true flourishing of this house began in 1947, when the bag with bamboo handles, always fashionable and recognizable even now, was first released. After that, branded suede moccasins with metal fasteners and branded striped narrow strong fabric were developed, a Jackie O shoulder bag was created for Jackie Kennedy (the wife of President John F. Kennedy), a silk scarf Flora, which Hollywood actress Grace Kelly loved to wear, and the company itself has become one of the first to produce luxury goods in the world. And to this day the sign of GG (the initials of Guccio Gucci, the founder of the house) is a brand symbol, a symbol of prestige. And walking in the course of time, the house of Gucci is presented in the market of fashion accessories not only with bags, but also with a line of perfume, jewelry, shoes, and even covers for phones.
Another of the oldest Italian brands is Prada . Its history began back in 1913 with the opening of a small shop selling suitcases and leather goods in Milan. The formation of this fashion house began in the 70s, when the granddaughter of the founder Miuccia Prada headed the company and bet on high fashion, releasing a sensational collection of waterproof backpacks in 1985, and in 1898 - a collection of ready-to-wear clothes. Currently, there are Prada boutiques around the world, and a bag with this logo is the invariable choice of a successful woman.
Another fashion house, whose ascent to the fashionable Olympus began with the conquest of the hearts of New Yorkers - the house of Brion i. After all, it was in this house, in fact, that the modern concept of men's fashion was invented. From the very beginning of this brand, men's suits from Brioni were intended for men from high society (this suit was the official suit of James Bond). And among the clients of this house at various times were such famous personalities as Luciano Pavorotti, George Bush Jr., Nelson Mandela, Robert Kennedy and Rudolph Giuliani. Of course, now this house has a line of women's clothing, but the house itself is still more focused on men.
But if, even before the Second World War, American actresses were not so keen on the work of designer Salvatore Ferragamo, then the triumph of Brioni would not be so incredible and stunning. After all, he was the first who entered the American market with his unique works in the form of sandals on the platform and handmade shoes. Many of the stars of that period were wearing his shoes. And his daughter and successor, Giovanna, in 1959, also launched a clothing line. Now the name Salvatore Ferragamo is closely associated with not only exclusive and elite footwear, but also with a line of bags, glasses, perfumes, silk handkerchiefs and clothes for every day.
Against the background of these giants of the fashion industry, new, young, but not less prestigious brands are growing. They really like the stars of Hollywood, which means that the whole world is delighted with them. Incredible workaholic Giorgio Arman i created the ideal style and image for "walking on the red carpet". He produces everything: clothes, shoes, haberdashery, perfumes. And under the contract with L'Oreal, he has a line of famous perfumes, perfumes and eau de toilette Armani.
The year 1978 was marked by the opening of another company, which soon became leading in the production of the sexiest, emphasizing all the curves of the female figure, the outfits - Versace . Its founder was fashion designer Gianni Versace, who died tragically in 1997. When the head of the company was his sister Donatella, then among the brands of this house appeared lines of men's clothing, clothing for everyday life, accessories, and even home furniture of the luxury class. In addition, this company has its own luxury hotel on the Australian coast. But the most popular brand product of this company for many years - sunglasses Versace.
Lace, black corset, leopard underwear - these symbols of fetishism from Dolce & Gabbana literally blew up the fashion world in the late 80's. The main and characteristic features of the outfits from this house are a mixture of not only materials, but also styles, techniques, even eras. And at the same time, all their outfits invariably reflect the true Italian elegance. In 1993, for Madie's Girlie Show Tour, 1500 costumes were performed for a record period of two months, with most of the costumes created and finished by hand. Annually, this company presents to the public about thirteen collections. And this is not only women's and men's clothing, but also all kinds of accessories, glasses, perfumes, ornaments.
The fashion house Braccialini , which, in fact, grew out of a small creative workshop where bags were created, covered with bright and colorful embroidery and floral applications, is currently the manufacturer of women's accessories lines: purses, gloves, watches, shoes, glasses, bags. It is under this brand in the world of fashion bags of the most diverse and non-traditional forms - in the form of fish, telephones, buses, cars.
The firm and unchanged Santoni style for decades has been the creation and painting by hand of its luxury footwear. And just a year, no more than 700 pairs of shoes of this brand come on sale. Although this area of interest of this company does not end. To date, they produce not only high-quality footwear, but also wallets, belts, bags and other leather products.
The incredibility and sophistication of the Italian masters today is a symbol of a beautiful taste. Italy conquered not only the world's catwalks, it won our hearts with you, becoming a trendsetter at the level (and in some places and higher) of Paris. Here they are, the most fashionable Italian brands.