Attitude to modern fashion during the crisis is changing a lot. Now there is an interest in the revival of the brands of the last century. Recently, one Italian concern bought the famous Madeleine Vione House in the 1930s. This largest house of fashion in its time ceased to exist in 1940. But, as it turned out, not forever! The historical brand is reborn. Russian millionaire in Paris buys fashionable House Irf. This trend is also observed overseas. Americans are reviving the brand Halston, which was leading in the 60-70's. In times of crisis, everyone wants a story.
Vasilyev's opinion is unequivocal - an aristocratic white-skinned type comes out of fashion. If the European type of face was considered the most refined, then we will now do what the Africans and Asians did before. The main trend - dark hair, swarthy complexion, slanting eyes. Blondes are not in vogue now! In modern fashion is a completely different type of woman: other shades, other proportions, other canons of beauty. The proportions of the body change. In modern fashion, they worship short legs and a long body. This style came to us from Japan and China. The legs are not stressed with heels. Young people have already adopted this style - for example, pay attention to the jeans of singer Dima Bilan. They with the understated waist line, lowered closer to the knees by the lines of the step joint, they are tailored so as to visually warp the leg. In make-up, there are arrows that make the eyes visually already.
Alexander Vasiliev believes that high fashion is like it at death. After all, only eight houses are working in Paris with high fashion. The main reason is the absence of rich clients, of whom there are about 200 people left. This is not enough for the whole industry. The average price of haute couture ranges from 10,000 euros, for a dress to 100,000 euros. And in each collection there should be 60 names of things. Clients are very few now. For example, Russian millionaires now do not buy prêt-a-porter, but buy prêt-a-porter deluxe - a small-series, but also luxurious clothes. But the price prêt-a-porter deluxe is at least half the size of haute couture. Apparently, the Russians also learn to count money. High fashion turns from art - into advertising cosmetics, accessories, perfumes, clothes prêt-a-porter.
Alexander Vasilyev uttered a catch phrase: "Fashion is made for warm countries - clothes are made for cold countries". Out of fashion signs of wealth - expensive embroidery, bright fabrics, southern tan, botox, silicone. The world capitals of a fashion become multinational cities - in them the crisis has generated a strong social stratification. And accordingly - envy. The rich are embarrassed (or afraid) of their wealth. Mass fashion becomes "modest". Changing attitudes to watches and jewelry. Jewelry houses sell diamonds, because demand is falling. Expensive watches are becoming an obsolete accessory for connoisseurs of retro. After all, every woman has a mobile phone that shows time. The attitude to furs also changes. Out of fashion, they will not go away. But now the furs from outside are pumped inside. To not show your worth. From the outside, fashion becomes internal. What was exhibited before, now becomes a secret.
In the era of the crisis, there are many layoffs. Meanwhile, work at home is gaining popularity. As a result, sales of office clothing fell. But sales of home clothes, pajamas, dressing gowns increased. In the next decade, it will be actual home clothes.
Opinion about the fashion of many experts, including Alexander Vasiliev, converges - the most relevant color of the coming seasons will be green. This color will become the motto of the next generation.
In the European beauty, the tendencies of eternal youth go away from everyday life. Instead of the 18-year-old girls "women" are in the "fashion" for 40. Eva Herzigova, a model of the 80s, who is once again brought to the supermodel, is gaining popularity. The mad success of the supermodel of the 90's Linda Evangelistics, which is already over 40. Balzac women are experiencing a surge in popularity due to the return to classical values.
In the last decade, it was important to emphasize the beauty of the feet. But this irritates the Muslims. They believe that such a fashion is the cause of debauchery, created by Europeans to seduce men. Since Islam is gaining momentum, the main direction is dark and opaque pantyhose. Than pantyhose is darker - the more fashionable. Even better - leggings. The oriental trend is popular - the skirt over the trousers.
In fashion, retro is also popular. Retro in lipstick, retro in eyeliner, retro in hair (if they are bright, then necessarily curly). The thing of the past is to straighten your hair with an iron. Now the waves and volumes are returning. Pay special attention to the lips. Until recently, the popularity of "silicone lips" forced many girls to go on painful surgeries to find the lips of carp. Now, new operations will be required - to pump out the injected gel. In fashion - the natural form of the lips.
According to Vasiliev, the most important trend of modern fashion is androgyny. Brutal machos, so popular in the XX century, will become less and less. Men will play the role of weak, pampered creatures on lace cushions in your bedroom. By the way, androgyny is expressed not only by unisex in clothes, but also in coloring, behavior, hairdo. It happens that it is impossible to make out who in front of you is a woman or a man. A vivid example of androgyny is Sergei Zverev.
Accessories will always be the leaders of sales. Out of fashion, they will not go away. In a crisis, women will not be in a hurry for a new dress or costume. But they will not spare the savings for glasses, belts, purses, handbags, because many women can afford the accessories. The purchase of accessories has a therapeutic anti-stress effect. Making a pleasant shopping, women themselves prolong life. They make plans for the future, estimate how and where they will use the purchased item. So life goes on! It is not necessary to buy something in a branded boutique. From second hand the same therapeutic effect as from expensive stores.
According to Alexander Vasiliev in the modern fashion, serious changes are coming. How long they will survive, time will tell.