The tradition to arrange large-scale sales came to Russia from the US: after Thanksgiving in America, the Christmas sales season begins. What is "Black Friday"? These are incredible discounts (50-90%), expensive gifts, bonuses and the expression of maximum loyalty to customers. "Black Friday" in Russia was held twice (in 2013 and 2014-m years), during it, buyers spent in aggregate 600 million rubles.
What discounts are offered in "Black Friday"?
It is not necessary to wait for fabulous discounts on popular novelties of electronics and fashionable gadgets. In this sense, domestic online stores are much inferior to their Western counterparts. At them in "Black Friday" the goods are sold cheaper in 2-3 times, at us the maximum size of discounts does not exceed 30-40%. Sometimes trading platforms publish advertisements with 80-85% discounts, but this decline in prices is most often due to other reasons: the desire to sell obsolete models or to vacate storage facilities. It is important to understand that the level of the mark-up on electronics, which in "Black Friday" is acquired by 50% of consumers, does not allow making large discounts up to 70-90%. But attractive discounts for customers are still available.
What to buy in "Black Friday"?
In the past, 2014, Russians preferred to give money for expensive goods - computers, laptops, home appliances, electronics. Shoes and clothes interested them much less. This year the most famous online stores will take part in the action - it is a good opportunity to buy gifts for the New Year and Christmas, warm clothes and brand shoes for the winter and autumn. Stores will try to satisfy the demands of their customers, using promcodes, special certificates, additional promotional gifts - designer packaging and free shipping.
When will "Black Friday" in 2015, read here .
What is "Black Friday" for retailers?
- a convenient excuse to free warehouses from old collections and to give pleasure to clients who well remember such acts of unprecedented generosity;
- the influx of buyers makes it possible to sell more units of goods;
- sales are stimulated by other sectors (transport, lending);
- the opportunity to sell non-conforming goods, because the percentage of return on that day is relatively small.
What is "Black Friday" for buyers?
- there is no need to "fight" for the goods;
- there is a real opportunity to purchase premium-class products from well-known brands by significantly saving on transportation costs and price;
- most online shops reduce the commission of the intermediary and make a discount / cancel the cost of delivery;
- if desired, the buyer can make an order for the repurchase of goods by the delivery service, provided that the necessary balance is present.
And another nice nuance: in the turmoil of "Black Friday" is often bought a lot of unnecessary things. Online retailers of additional restrictions on the return of goods purchased on a discount day do not establish - it can be returned to the store without problems.