The day of sales "Black Friday" became known in 1996 due to mass psychosis, which was provoked by American traders who announced unrealistically large discounts (up to 95%), operating only 24 hours. "Black Friday" in Russia was held twice already - in 2013 and 2014. As a result of the actions, more than 300 stores participated in the events, 5 million customers moved to the sites, 150,000 inquiries were made, the total profit was about 500 million rubles. When does "Black Friday" start in 2015? A significant event will begin at 7 pm Moscow time on November 27. For three days, the country's largest stores will provide discounts up to 90% of the purchase price.
"Black Friday": prices for goods
In the sale will be presented all product categories: jewelry, watches, children's goods, gifts, furniture, sports and construction goods, footwear, clothing, accessories, gifts, household appliances, electronics, computers, pet products, products. During the Russian "Black Friday" discounts will be maximum - from 50 to 85%, which will make it possible to purchase goods by an order of magnitude cheaper than on classic sales. Shops will offer customers free delivery in Russia and the highest level of service.
"Black Friday": sales in Moscow
Large network hypermarkets of the capital open doors to those who wish to receive discounts at 12 nights. Benefit is received by both sellers and buyers. The first reduce the share of illiquid and provide a significant profit to the trading company, the latter - get an expensive thing at a bargain price.
What is "Black Friday", read here .
How is it better to buy - personally visiting the store or via the Internet?
Internet sale has a lot of advantages compared to buying "live":
- absence of queues, running around, likely deception;
- discounts of larger sizes than with traditional shopping;
- the possibility of obtaining discount cards from various networks;
- convenience, use of promotional codes;
- advance subscription to information about the item of interest will avoid the unrest associated with a shortage of goods.
Shops participating in the "Black Friday" 2015
- Lamoda, Wildberries (shoes, clothes);
- 220 volts (goods for the country and tools);
- Mascotte (shoes)
- Stolplit (furniture);
- Red Cube (souvenirs);
- Mvideo, Sotmarket, Technosila (home appliances, electronics)
- Fashion Discount, Children's World (fashion clothing);
- Daughters and sons, Children's world (goods for children);
- Vkostyum (hypermarket of carnival costumes);
- Aliexpress and many others.
When is Black Friday really profitable?
In the field of retail Internet trading there are some nuances. The buyer must buy the goods as quickly as possible, otherwise it will be bought by another, because there are more people on the network who want to buy a particular thing than in a regular store. Another feature of the "Black Friday" - unnecessary goods can be safely returned the next day. It is re-exhibited for sale, usually also at a discount. In 2015, when the "Black Friday" will take place, in connection with the crisis, a decrease in the range of discount products is forecasted, while the discounts themselves will be an order of magnitude higher than last year.