For some, beauty lies in self-confidence and clean skin, for others - in a good complexion and the right features, and for most, beauty is a kind of "inner radiance". To find the truth, or at least some part of it, we conducted a large-scale survey "The Truth About Beauty" among women of different countries on the topic of standards of beauty and care for appearance. The survey was conducted by an anonymous independent research group among 10,000 women. The results of the survey are followed by rather curious conclusions.
Women want to please men. More than half of the respondents in all countries agreed that the opinion of the man about their appearance is important for them. In Russia, such women are the most, in the UK - the least.
"Beauty is self-confidence," the majority of the respondents said. When women know that they look good, they feel confident. Realizing their own attractiveness, Indians and Chinese women feel themselves happy (more than 90%), Spanish - more desirable (89%), Russians and South Africans - confident.
In most countries, the time has converged, that beauty is many-sided. It reflects not only a certain type of appearance, but a multitude of images that unite different cultures and traditions. In most countries, women consider the most beautiful of their compatriots. The exception are German women, English women, Japanese women and Korean women who consider women from other countries more beautiful. The most beautiful women, according to the majority of respondents, live in Russia, Italy and India (with the Indians receiving the most votes). Russians are considered the most beautiful in Japan and Korea, and Italians - Great Britain and Germany.
Beautiful skin makes a proper care rather than nature, - the women of other countries are sure. Nevertheless, Russians have the most means of skin care: one in four stores on the dressing table more than 10 different cosmetic products. While in other countries are satisfied with four or less skin care products. The least cosmetics for care are used by Indian women: more than a third of respondents do not use anything at all. Indians and Chinese women wash more often than other women (more than 3 times a day), in other countries they usually wash twice a day. The opinions of women on the use of soap for beauty diverge. Most women in India, Japan, Mexico, South Africa and Spain always wash with soap. And, on the contrary, more than half of women in China, Russia and the UK never use soap for washing, preferring liquid and creamy cleansers.
What can not a woman live without?
Without beauty.
As for cosmetics, the moisturizer is a product of prime necessity in Russia, the USA, Italy and Mexico. For women in China, Korea and South Africa, a more important product is a cleanser. And the Japanese do not go out without a sunscreen. In India, more than half the population can live peacefully, without using anything at all.
Most women around the world believe that advertising with celebrities and models does not affect their choice and preferences. Americans least pay attention to advertising with celebrities. In China and Japan, such advertising makes women want to learn more about the product, and in Korea, advertising with celebrity customers is further repelled. Exceptions are India and South Africa, women who are often bought under the influence of advertising with the participation of stars.
Are women ready for the sake of beauty to lie under the knife of a plastic surgeon?
Plastic surgery is most popular in Korea. Half of the Korean women (51%) have already exposed their body and face to plastic surgery (or are willing to expose). The next in the list are the United Kingdom, Italy and Germany, where about a third of respondents are positive about plastic surgery.