70's in a new way: the collection of Loom Moscow S / S 2017

Fashion makes another turn: the eclectic 70's win the lost popularity. This era is subject to its own rules: its unique identity contrasts with the restrained 60th and incendiary 80s, proclaiming freedom of expression. Elegance without stiffness, lightness without vulgarity is her motto.

Promo Photo S / S 2017 on the brand's website

Stylish credo prompted Svetlana Rodina - designer and founder of Loom Moscow - to creative experiments: the result of inspiring work - a spring-summer collection in the spirit of the 70's. Fans of retro motives are waiting for a lot of pleasant surprises: the creative team of the brand has kept recognizable details of the postindustrial decade, re-thinking them in accordance with current trends. Feminine dresses-gowns and cases, charming mini with draperies, spectacular jacket-jackets, decorated with lace, straight skirts, banana trousers and jackets with a pronounced shoulder line will perfectly fit into the wardrobe wardrobe, adding personality to it.

Updated vintage: Luke Moscow S / S 2017

Refined images of Loom Moscow - for fans of Soviet aesthetics

Attention to detail is the signature handwriting of Loom Moscow. Designers created bright ensembles thanks to a mixture of prints and textures: openwork inserts coexist with colorful cotton and chintz, geometric prints - with floral prints, cascades of chiffon frills - with a smooth linen cloth. Air kerchiefs, catchy necklaces-chokers and jewelry in the form of artificial flowers - exquisite accents of the image.

The advertising campaign of the spring-summer line of Loom Moscow