History of the brand.
Start telling you the story of the Max Factor brand, first of all, after acquainting you with the "father" of this brand of cosmetics, by Max Factor himself (real name Maximilian Faktorovich). The master of female make-up and the founder of this brand was born on August 5, 1872 in the city of Lodz (now the territory of modern Poland) Russian Empire. At the age of 14, the future "father of modern cosmetics" mastered the hairdressing profession. Then I got a job in the specialty in the opera house, there besides the selection of wigs for actresses he was engaged in theatrical costumes and makeup. Thanks to the fact that the actors in Max's make-up acted before the king himself, Russian nobles spoke of him flatteringly. Therefore, he was offered the place of an expert in cosmetics at the royal court of Nicholas II and a make-up artist in the theaters of the emperor, to which he agreed and gave this work for nine years. His first store for the sale of cosmetics he managed to open in 1895, in Ryazan. Ten years later, Max Factor, together with his wife, daughter and two sons moved to America.
Long live America, long live Hollywood.
Further, the history of the creation of a cosmetic brand developed outside the Russian Empire. In America, Max Factor was able to open a small store, where the main goods were cosmetics, perfumes and wigs. But soon the Factor in life was waiting for a real black streak: his wife died, and because of fraud, he practically lost his business. But this did not stop the "father of modern cosmetics" and already in 1908 he moved to Los Angeles. It was there that at that time the cinema industry became colossal in popularity and the peak of its development. Using this, Max Factor opened his regular store near the studio where the films were filmed. And he did not lose it at all. Thanks to his knowledge of make-up and the finer points of the actress's make-up that made his purchases, they began to consult him on the topic of what should be the correct new make-up for filming in front of the camera, because the make-up set up for the theater was not good for it at all. In 1914 Max Factor became the inventor of a new make-up for filming in the cinema. It was a special face cream that improved its color. This cream was highly appreciated by Hollywood actors such as Fatti Arbakl, Charlie Chaplin and Buster Keaton. Thanks to this Max Factor gained the status of a professional. Along with the development of cinematography, Max's business developed in parallel. In 1918, he developed a special "harmony of colors" in makeup, which included a combination of skin tone and hair and eye color.
Oscar-winning cosmetics.
Already in 1928 Max Factor, together with his sons, improved the color palette of cosmetics. This was a huge plus when the appearance in Hollywood of color films. Thanks to his innovation, Factor was awarded the Oscar for his enormous contribution to the development of cinematography. And it became a huge rarity, when history remembers that Oscar was given for cosmetics. Vivien Leigh, Clara Bowe, Betty Grable became regular customers of the "Pope of Cosmetics". But except for the stars, Factor's cosmetics could be used by all other women, because his cosmetics began to be sold throughout America.
The first salon in Hollywood.
After a while Factor needed to expand its business. To this end, in 1935, he opened a chic salon called the "Hollywood Studio Makeup of Max Factor." The highlight of this salon was the opening of four special offices, which were placed on the principle of "Color Harmony": a blue cabinet - blondes, green - redheads, pink - brunettes, peach - "brownies". In this salon, Factor developed a special "Beauty Calibrator", which, when dressed on the head of a woman, could reveal all the flaws in the face. After that, with the help of makeup, they easily hid. The main motto of cosmetics Max Factor was the phrase: "Makeup for the stars and for you."
Innovation in business.
In 1938 Max Factor died. Instead, a huge cosmetics empire was headed by his eldest son Frank, who changed his name to Max Factor, Jr.. It was he who in 1946 invented a new make-up for television. After that, there were new cosmetics for water shooting, cosmetics for body art, lipstick brushes, eyebrow combs, tubes with a brush for carcasses, liquid foundation for the face and much more. All this was produced under the proud brand of the Max Factor brand.
The main trendsetter.
In the 1950s, photo-models and fashion magazines appeared. To this end, Max Factor released a special range of decorative cosmetics, which soon became the main color palette of fashion trends of makeup in the 60s. Here you can also include false eyelashes, fat eyeliner, waterproof mascara. In the 70s, the company developed a range of natural make-up shades, which again became a trend palette of that time.
Max Factor today.
To date, the story of Max Factor is not over. Guided by its 80 years of experience, the company continues to enjoy the status of the leader in the world in the production of decorative cosmetics. In the framework of this brand all the latest technologies are combined with classical beauty. The well-known magazine "Voyage" named the cosmetics of this brand one of the most popular in the list of famous cosmetic brands around the world. Also Max Factor is now the most popular cosmetics in modern Hollywood. And the modern motto of the brand brand was the phrase: "Max Factor professionals recommend!". By the way, in honor of the "father of modern cosmetics" by Max Factor on the Hollywood Walk of Fame, a star was laid, which makes the cosmetic brand a great honor.