Eyes, undoubtedly - a mirror of the soul. And this mirror requires a decent frame. MAC calls to plunge into another creative experiment, creating a bright summer smokey for your image. The new Soft Serve collection offers everything you need for this. First of all, there are shadows. Twelve delicate shades, reminiscent of delicate desserts - from pistachio ice cream to frosty blue cotton candy and golden-coffee meringue. Creamy texture when applied turns into a weightless powder coating, which does not crumble and does not clog in the folds of the eyelids. Pigments with a delicate pearl and noble satin finishes easily overlap each other, creating new enchanting shades. A special brush in the form of a flat blade, created by MAC make-up artists for the novelties of the ruler, will achieve an ideal shading of shadows.
Soft Serve shades are like balls of soft cream ice cream
Promo Photo Soft Serve Eyeshadows
Another unexpected finding - a gel eyebrow pencil Dare Hue! Brow Pencil. Due to its soft consistency, the liner neatly delineates the bends, filling the necessary areas with the pigment. And no boring shades - just a pastel palette, sounding in unison with the shadows of Soft Serve. The products of the collection have increased resistance, so the "tasty" make-up will calmly last all day.Promo photo of the Soft Serve collection in Instagram
Advertising campaign MAC Soft Serve