In order to tell you the history of Dolce and Gabbana, it is necessary to say a few words about the biography of each of the famous designers, which many fans of "haute couture" sincerely consider one person.
History of Dolce.
Domenico Dolce was born in Palermo on August 13, 1958. His father Saverio was the owner of a small studio, where the whole family worked. Most likely, that is why the boy very quickly learned to sew and by the age of six he had achieved such skill that his parents in affection called him "little Paganini". The boy liked the tailor's craft very much, but the prospect of sewing double-breasted suits for the gloomy Mafiosi and black dresses for their widows did not make him happy at all. By the way, other orders from conservative Sicily came very rarely. And the glossy editions that Dominico fell into the hands, painted the world in completely different colors - novelty, fantasy, haute couture. He was drawn north to Milan. And when the boy turned 19 years old, he went to this city.
The road to fashionable Olympus was thorny. After the courses, for the payment of which all the savings were spent, the guy settled down as an assistant for a small Milan atelier. A couple of years he did not receive his own orders - he worked only for the owner. He was from the Veneto region and loved to help his countrymen. Just one of them crossed the threshold atelier in 1980 and gained the status of a pet. This lean and talkative guy was called Stefano Gabbana.
History of Gabbana.
Born Stefano Gabbana in Venice on November 14, 1963 in the family of a working typography. Ever since childhood Stefano was very fond of drawing and graduated from the department of graphics and design of the art college in Monza. After a while, he realized that the fashion world attracted him much more than drawing, and went to Milan. It was there that the historic meeting of fashion designers took place.
Unlike twins.
Initially, the young upstart did not like Domenico, but it soon became clear that they both love the same thing - the art of baroque and the films of Italian neo-realists. However, the actresses of that time worried them more as models ...
When Stefano was taken into the army, Domenico patiently waited for him. Having gained courage, he asked for blessings from his mother, approaching her with the words: "I'm gay!". My mother understood everything with her own surprise, because she put happiness in the first place.
Soon Gabbana returned from the army. And already in 1982 friends founded their own studio. After a while, having collected some samples of clothes, arranged a show of the first collection, which was attended by only two dozen curious. For this show, future fashion designers had to borrow money. This is how the history of climbing into the world of fashion began.
The style that changed the world.
Soon a period of endless experiments began. Fashion designers knew what they liked: tight clothes, elastic fabrics, bright colors. But it took time for this to create its own, incomparable style. Dolce and Gabbana are real artists, whose inspiration nourishes the whole world. The impetus for the creation of the first large collection was the poster seen in Sicily, on which was depicted a naked woman wrapped in a black shawl. And thanks to a meeting on the street with a girl leading on a leash of a Dalmatian, a whole series of fabrics with prints for animal skins was born. Then they released fake fur coats, and even underwear, painted under a zebra and a tiger. Lingerie in general played a huge role in their work: put on top of clothes, it turned into a style of oz. Boldly breaking into the world of fashion, Dolce and Gabbana, their main symbol, chose outright sexuality, completely trampling the boring unisex, the previous era of fashion. They made absolutely inconceivable combinations actual: club jackets with torn jeans, men's suits on the naked body and transparent dresses with a black bra.
All Milan fashion houses in vain offered designers cooperation, but they defended their independence. In 1985 they were invited to the exhibition "Collections of New Talents". In time, the brand "Dolce & Gabbana" has gained worldwide fame. Two years later, partners in the center of Milan opened a large salon. Plus, they became the main consultants in the fashionable house of Wife, initially this post was held by Versace and Montana. Already in 1990 the turnover of the company was 66 million US dollars. Boutiques were opened in all the famous cities of the world. And the designers did not stop experimenting: they produced swimsuits, underwear, wedding dresses, accessories, watches and perfumes.
Through time, fashion designers were drawn to celebrities. The first of them was herself Madonna, she in 1993 ordered from the designers 1500 suits. Naomi Campbell not only demonstrated the collection of Italians, but also made friends with them. Dresses from the designers are also worn by Kylie Minogue, Whitney Houston, Monica Bellucci, Nicole Kidman and Demi Moore.
In 2003, a new fragrance was launched under the brand name "Dolce & Gabbana" under the name "Sicily", whose face was Monica Bellucci.
Secret of success.
First of all, it is conditioned by the atmosphere of the 90s, when a man, without forgetting his career, began to devote more time to rest and hobbies. When the general fashion crumbled into individual dress codes, which included retro, folk, sports. When women wanted to be passionate and sexy. It was the combination of these factors that gave birth to the fashion of Dolce and Gabbana. Their main clients are strong, confident people who avoid all schemes and conventions. Brightness is the key word of Dolce and Gabbana, and the main enemy is facelessness. Despite the fact that they pay great attention to business suits, mostly their products are designed for recreation. It was not for nothing that their friends called Dolchegabbnata, because they are similar and at the same time very different.
Modern history.
Once they were a family, and now only the fashion empire binds. Several years ago, in the spring of 2005, Dolce and Gabbana broke up, putting the point of their love story, but not fashionable cooperation. Today they still work together and the fans of "Dolce & Gabbana" can not imagine their wardrobe without outfits with this label!