Despite the growing popularity of standards, domestic brands that create minimal clothes - not so much. Even fewer of those who do it well. The St. Petersburg company Gate31 is a pleasant exception: the creative team of the project sews exquisite and comfortable things that you want to wear without taking off.
Promotional photo of summer novelties on the site Gate31
The creators of the brand did not invent exclusive forms and did not experiment with the trendy trends - they simply rethought the classics in accordance with the needs of modern women of fashion. It turned out that this is an impeccable formula for success. Trends appear, disappear and are replaced by new ones, but little black dresses or laconic light trenches will never be too much. Therefore, they are even in the summer collection Gate31 - together with voluminous dresses-shirts, light summer coats, blouses with asymmetric draperies, masculine tops, wide skirts and trousers-culottes. The lack of decor seems to be the only correct solution: the ruler is a ready-made capsule of the basic wardrobe. Contrast shoes, a pair of eye-catching accessories - and a boring cacheal-image is ready.Texture and architectural accuracy of lines - Gate31 concept
The color palette for the summer collection is not chosen by chance. Strict duets of black and white symbolize the uncompromising dualism of light and shadow, the shades of gray and beige gamma soften the sharp monochrome velvety halftones, while the unexpected outbursts of emerald and blue resemble - we finally waited for summer.Gateway Summer 2017 Advertising Campaign