Attitude to aesthetic cosmetology in different countries

How do women of different nationalities and attitudes understand beauty, and what do they do to be beautiful? Based on the experience of expert aestheticists, we will make a fascinating beauty tour.

Plastic surgery as a way to join another culture. Nose with a bump as a guarantee of attractiveness. Wrinkles as an excuse for pride. Miniature chest as a sign of intelligence. Late dinner as a guarantor of harmony. The ability to watch the sunset for hours as anti-age therapy ... Why not? On Earth there are many people for whom such techniques work without fail. America
In the early 90-ies of the last century, America could well be called the Mecca of beauty, experienced an era of genius. But the 2008 crisis painfully hit the US beauty industry. There is a time behind grandiose breakthroughs. Aesthetic surgery is divided into mass and niche, accessible to very few. To the second, narrow, category of clinics, a comparison with high fashion houses is quite applicable: piece specialists are an elite, sophisticated clientele. You can talk about the caste of "court" surgeons, information about which is sufficiently closed due to the fact that investment in research has decreased significantly, the market has been flooded with weak methods - such tea bags replacing the real tea. Developments of cellular technologies were deployed in Asia. Implants began to be produced in free economic zones. However, the American dream has not lost its appeal: if you look good, then you are successful. It's another matter - not everyone has the opportunity to implement it.

Europe
Women in Europe can not be called subtle connoisseurs of aesthetic cuisine. On the one hand, this is due to some puritanism of Europeans, on the other hand, to limited financial opportunities. The same Swiss plasticity to the local population can not afford. After the crisis, many can not afford anything, except for injections of fillers and botox.

But emigrating to Europe, women from Arab countries for the sake of integration are ready to thoroughly work on themselves. They willingly pay for anything indecently expensive, whether it's clothes from haute couture or the services of the couture beauty centers. Nose, chest, skin quality - parameters that are of paramount importance to them. And young girls also make efforts to acquire and preserve slender forms.

If in Russia a big bet is made on hardware techniques - photo, cryo, laser and other forms of exposure, then Western Europe welcomes the concept of bioremedational medicine. The latter is characterized by such technologies as plasma therapy and mesotherapy - injections of vitamins, peptides, antioxidants. This also includes lipofilling with the use of stem cells derived from their own living tissue. The trust of European experts is not so easy to win. They are very cautious and always rely on serious scientific evidence confirming the safety of a procedure. They also need to be convinced that there are no risks of long-term consequences.

The main thing that European aesthetic medicine aims at is the prevention of aging from the inside. The culture of caring for yourself is at a very high level here. The main emphasis of various anti-aging programs is prevention, not liquidation of consequences. Since 25-30 years, Europeans carefully monitor their hormonal background, bone density and many other health indicators. To implement in Russia just such a philosophy of beauty and health should now make sufficient efforts. We need an appropriate scientific and technical base. And, of course, it is necessary to train professionals of this level - with extensive knowledge in various medical fields.

France
Restraint - perhaps, one of the key concepts that determine the charm of a French woman. It is worth emphasizing that this charm begins to manifest itself at the age of 30 years. Young French women are not at all concerned about their appearance and do not strive to stand out, preferring unisex clothing and a complete lack of make-up. However, adult women, too, are not at all inclined to embellish themselves at all costs. They can from head to toe clothe in black and do without manicure and pedicure. But they will never appear in public with a groomed head and do not come to the theater in jeans. Relevance for them is not an empty phrase. The beauty of Frenchwomen is not bright and discreet, but their easy flirtatiousness, a special manner of submitting themselves, ease in communication endow them with that magical gait.

With regard to aesthetic procedures in France, too, know the measure. Such phenomenon as hyper correction of the face by the filers and botox is more likely a nonsense. It is very problematic to meet a lady with "pumped over" lips. But if you consider that the mentioned effects in France are allowed to be used only in the clinic and not in the beauty salon, then we can speak about the very high quality of performing these manipulations. Since the French women love to sunbathe, the signs of photoaging in the form of a grid of fine wrinkles are not uncommon for them. Though to wrinkles by and large here concern easy. On surgical lifting go late - years in 60-70. However, as a rule, it is not necessary to remove excess surplus-fatty fiber in front of Frenchwomen. With age, they, on the contrary, have a deficit of subcutaneous fat, so with a facelift you can not rush.

On the secret of French harmony, thousands of books have been written, but he has not been solved. Probably, the genotype of the nation is of no small importance - it is not inclined to fullness. Indicative and the culture of eating. The whole of France in a single burst of breakfast at eight in the morning, dines between an hour and two days and sits down for a hearty dinner with glasses of wine closer to eight in the evening. Between meals never snack - it is considered that it is harmful. Once a curious study was conducted: a group of Americans and Frenchmen showed an image of a chocolate cake, and then analyzed the associations caused by an appetizing spectacle, the Americans had a sense of guilt, and the French had a sense of celebration. Indeed, in France to eat food are used, as they say, with taste and in a good company, turning the process into a leisurely pleasure, which you want to eat, and not swallow in a hurry. Continuing the theme of harmony, it is interesting to note that sport in France is not popular. Build muscle in the fitness club? It is more pleasant to jog along the seashore or just swim.

Asia
In Asia, many women are dissatisfied with their appearance and try to meet European standards not only by changing behavioral strategies, but also through surgical correction. Having estimated the huge opportunities of this market, American surgeons go to operate in the countries of the Asian region - to China, Thailand, Hong Kong. The quality of such operations is assessed as quite satisfactory. It correlates with their value: the average check is the average result.

Japan
In Japan, surprisingly, progress and traditions are combined. One of the most energetic and active peoples of the world also has moments that are completely filled with peace. The Japanese are able to admire the bright glaze on a porcelain cup for a long time, and they contemplated the blossoming cherry blossoms to the rank of a national holiday. In such a worldview, one should seek the sources of the perception of beauty: external aesthetics do not come first, the harmony of spiritual and physical health is much more important.

The issues of aging worry the Japanese not so much because this inevitable process changes a person visually. The saddest thing is that we are weakening, decrepit and can no longer live in the usual dynamic rhythm. In the country of the rising sun, a powerful network of institutions of preventive anti-aging medicine has been created, to the resources of which all are being turned, and quite consciously. Great importance is attached to the development of food additives: the quality of raw materials, energy composition and a combination of components. This explains a lot of scientific and technological breakthroughs that allow to preserve the naturalness of the effectiveness of useful substances - various plant extracts, precious components of the human placenta. Japan's leadership in cosmetic, or rather, in cosmeceutical industry, practically equated in this country to pharmacy is absolutely justified.

If we talk about the standards of external appeal adopted in Japan, then among the components of the classical ideal - white and porcelain skin of the face and bright scarlet graceful lips. Although the Japanese youth do not mind experimenting with radical manipulations: narrow the wings of the nose and give it a small hump or form a swelling in the lower eyelid, which is believed to make the look especially charming.