A new collection from Juicy Couture is not coincidentally timed to Valentine's Day. The most romantic holiday of the world has much in common with the corporate style of the American brand - rhinestones, plush toys, hearts of all shapes and sizes. And pink is a lot of pink. Juicy Couture does not change its own foundations - the capsule collection of Viva La Juicy, created in a collaboration with Swarovski, fully meets glamorous rules. Traditional velor tracksuits-deuces of caramel and black are decorated with gradient patterns-slogans from multi-colored crystals. The same inscriptions are also adorned with stylish pullovers made of sky-blue and light-gray cashmere.
Brilliant Juicy-motives are an indispensable component of the brand's accessories. Backpacks, clutches, cosmetic bags, goggles and even bracelets bear a pink shimmer of glamor. Not to mention the charms, pendants and charms. Things from the capsule collection for the most stylish, daring and romantic are already available for ordering on the official website of the brand.
Viva Juicy! - the slogan of "American glamor"
Image of a girl in the style of JC - gentle pastel shades and sporty outfit
Juicy Couture opens the season of love with the collection of Viva La Juicy: photo from Instagram
Advertising campaign Juicy Couture and Swarovski