To choose professional cosmetics for a SPA salon or for a beauty salon is not so easy as it might seem at first glance. After all, the market has a large assortment of different cosmetic lines, so not every woman can cope with the choice. Cosmetics are presented for every taste and price category - from the "economical" category to the "business" category. However, in beauty salons, cosmetics are selected according to certain rules that are useful to observe.
The first rule is to gather as much information as possible
Before choosing a professional cosmetics, you need to collect information, namely what cosmetic lines are used by beauty salons located nearby. And if you decide to open a middle-class beauty salon, then you need to compare with competing salons of the middle class, do not compare with luxury salons or economy class. Some beauty salons in the work use two cosmetic lines, due to which the client himself can choose the cosmetic line he likes. In this case, the second cosmetic line is selected almost at the same level as the first one.
Before acquiring it is recommended to familiarize yourself with the large number of market offers concerning professional cosmetics. You can read:
- methodically view information on the manufacturers of cosmetics on the Internet (well, if there is a website of the manufacturer itself), on suppliers, review on professional sites reviews;
- attend industry exhibitions;
- to communicate with specialists from beauty salons - stylists, cosmetologists. Professional seminars, forums, presentations are suitable for communication;
- you can subscribe to professional magazines - Cosmetic International, Nouvelle Aesthetique and other similar publications.
If you decide to open your SPA salon or beauty salon, then you should have information about the basics of professional mastery of each master who will work in the salon. For this, spare no effort and time - attend training courses (you can short-term), on which you will learn to understand the specific effects of the ingredients of the used cosmetic products. Learn about the technology and methods of their application, learn to independently distinguish the truth of life from advertising messages, to make sure of the effectiveness of the results declared by the suppliers.
The second rule is "to answer the concept of a beauty salon"
The choice of professional cosmetics directly depends on the concept of a SPA salon or beauty salon, on the ability of masters to work with them, on the list of services. By the way, the ability of craftsmen to work with professional cosmetics is fixable, as often suppliers of cosmetics regularly conduct training courses (in most cases, courses are free). After the courses, the specialist receives a diploma from the brand of professional cosmetics, which usually decorates the walls of the salon.
The third rule is "you decide, not specialists"
In the salon business, the director independently selects cosmetics for the beauty salon, which would correspond to the level of the salon. In this case, the owner of the cabin itself monitors the consumption of materials and keeps records. Thus, he can follow all the "left" procedures with the use of substandard cosmetics and prevent theft.
The choice of cosmetic lines in salons of beauty of the lower classes is often given to specialists. In such salons, as a rule, jobs are rented, so salon cosmetics are purchased by specialists themselves.
The fourth rule is "economics"
Together with the cosmetics supplier must give you the norms of the expenditure of funds for different procedures. If there are no norms of expenditure, then it is better to refuse cosmetics. If there are no norms of expenditure, then it will be difficult to establish the cost of the service, the expense / income.
Rule five - "rotation"
Once a year, it is advised to change cosmetic lines, as the body becomes accustomed to the action of biologically active components incorporated in salon cosmetics. And this can affect the quality of the result. And changing the line, explain it to your customers who are certainly interested in the best result.