And today instead of the question of how to attract men to cosmetic procedures, professionals are increasingly discussing the question of when the specialized men's cosmetology centers will open.
What can attract men in cosmetics? Yes, the same as women - the desire to look good. First of all, we are talking about those men whose professional activities are connected with people. To date, presentable well-groomed appearance is an important factor in the competitive struggle for success.
Given that the men's skin is significantly different from the female one, manufacturers are developing and manufacturing complex series of cosmetics designed specifically for men. And this is not only a means for and after shaving. These are lip balms, creams that soften and moisturize the skin, smooth wrinkles and slow the aging process. And of course, shampoos, hair balms, shower gels, creams for hands and feet.
And what can attract men to cosmetic procedures? Naturally, their effectiveness in comparison with household funds.
Among the rejuvenating procedures, the most popular in men is the use of Botox injections. This procedure allows you to adjust wrinkles in just one visit. In general, the desire of men to use effective, but painless procedures, note all beauticians. And this tendency has, first of all, a physiological explanation. On the one hand, the skin and muscles of men are stronger than in women. But the pain threshold is much lower. In male skin, a large number of sebaceous glands, and while it is very sensitive.
That's why when working with men, cosmetologists resort to the most effective drugs in combination with relaxing hardware techniques. This allows you to achieve the best effect with fewer sessions.
Another reason for this choice of men is constant employment and lack of time. This is not surprising, because today go to cosmetologists is the men who are committed to this high enough status. However, now more often among customers of beauty salons there are also representatives of the middle class. Men come to the realization of the need to support themselves in a form in all respects.
It is worth noting that men go to procedures not only for rejuvenation. Other services of cosmetologists and dermatologists are in demand:
- Removal of papillomas and warts: these unpleasant "little things" have a viral origin. Consequently, they are diseases, and the diseases are contagious. Therefore, the best solution is to immediately get rid of these tumors with the help of specialists. Modern methods allow you to cope with warts and papillomas quickly, effectively and painlessly.
- Reducing sweating of the body as a whole, and legs in particular. This problem can not be considered insignificant, either. At a critical moment, an unpleasant odor of sweat and moist palms can cost both a major transaction and a career in general.
- Peeling and deep cleansing of the skin on the face and back (the most problematic male zones). As a result of these procedures, the skin is cleansed of sebaceous plugs, comedones, excess keratinized cells. Proper cleaning leaves no traces. The skin acquires a healthy fresh appearance, it becomes smooth and well-groomed.
- Treatment of frequent skin inflammation, decreased activity of the sebaceous glands. These appearance problems are largely related to the internal state of the body. True diagnosis of causes and professional complex treatment will not only provide a man presentability, but also help to maintain a great state of health for a long time.
- Treatment of couperose (redness on the face, vascular mesh and asterisks);
- Treatment of alopecia;
- Removal of excessive hairiness (in the neck, collar zone, on the tip of the nose and ears);
- Pedicure, which includes the removal of calluses, corns, correction of ingrown nails. Complementing his foot massage is also not only a relaxing, but also a healing procedure.
As you can see, the desire to smooth wrinkles is not the first and not the main reason for a man to consult a cosmetologist. Modern cosmetology has already understood how to involve men in cosmetic procedures, and invites them to solve these and other similar problems in a short time. At the same time, a competent choice of effective professional procedures saves considerable time and effort, which, naturally, is highly appreciated by men.
An additional plus: a visit to the beauty parlor - the opportunity to relax, relax from worries and problems. An original and effective way to cope with stress. If you complete the complex of procedures with a massage, the relaxation will be complete. And the fact that a good holiday can significantly improve the efficiency of work and improve the overall tone of the body, is no longer a secret.
In cosmetology centers are treated at different ages: come and teens, and mature, held men. Each of them has its own question and its own problem. There is one thing that unites them: the understanding that a modern man should look good. First of all, I owe it to myself.