It would be possible to laugh at this proposal, if not for the alarming situation that has developed in connection with the increased habit of gnawing seductive "crisp". For example, in the UK, a third of children eat chips every day, the remaining two-thirds are applied to them several times a week. And in general, the British are completing six billion packets a year, which corresponds to one ton of chips for every minute or nearly 100 packs per person. The mentioned "perekuson" sachet a day - as many of the children of Great Britain now receive - provides an additional receipt of their diet of five liters of vegetable oil per year. This is already not talking about fat, sugar and salt, which are also contained in such innocent by the type of packets that have filled up the store shelves on the corner, a supermarket or a gas station.
Using the recommendations of scientists and marketers, some large manufacturing companies, in addition to interesting types and bright colors, constantly use and improve methods of influencing our taste buds, putting them literally on the verge of "chip-dependence".
Nutritionist Michael Moss analyzed the results of the "works of righteous" food giants for a few decades and showed how the chips from a slightly tempting snack of the seventies turned into a kind of brain bomb that accurately hits certain centers of our brain with the help of chemistry for the "passionate desire" of this product . Certain chemical components that mask salt, fat and sugar, called "taste enhancers", act on the trigeminal nerve located above and behind the mouth. From it information is sent directly to the brain. Such a short path makes it possible to select experimentally the optimal levels of each ingredient on raw products. Employed volunteers check the product to taste, smell and other sensations. The ideal ratio of salt, sugar fats (which is contained in starch) sends pleasure signals to the brain, saying that a point of pleasure is caught. Dr. Moss argues that there is an instinctive craving for the taste of these components by the brain, and it is impossible to resist this. Moreover, the situation here is like with drugs: the more we eat such foods, the more difficult it is to get our brain pleasure after eating them, which makes us eat those "crispy" ones more. As drug addicts crave to receive a dose, so "chip-dependent" will want their delicacy.
Who would have thought that chip-cracking is so tempting because of their scientifically refined "crunchiness"? Even the attention of dock-marketers has paid attention to this. Dr. Moss says that the point of an ideal break is defined. The point is that the crunch of chewed chips is most pleasing to the hearing when the jaws are squeezed by a force of 4 pounds per square inch.
The label "Gourmet" (gourmet) on the package with the product only stimulates interest in it. And if you slightly overeaten it, it does not much scare, even if you know that the individual ingredients are harmful. All this is explained by our love for chips.
We pay our health for such incertitude. The abuse of chips, that is, the use of excess fat, sugar and salt, increases the risk of obesity, hypertension, diabetes, coronary heart disease, cancer. Children are guaranteed the following deterioration of health. Moreover, science has now discovered other treacherous threats from chips. According to studies conducted in the US and the UK, cardiologist and nutritionist Dariush Mozaffarian (Dariush Mozaffarian) argues that the chips are the most contributing to the epidemic of obesity in the US. Caloric content of food products is different, potato products are relatively high, especially in potato chips. Because of their accessibility and nutritional habits, the knick are getting used to, they want to eat them more and more. Studies of nutritionists of the Harvard Medical School determined that in today's chips the level of starch and refined carbohydrates is so high that even one extra bag can break the existing balance of glucose and insulin in our blood. Such an imbalance reduces the feeling of satiety, increases hunger, which leads to an increase in the amount of food consumed during day. It becomes tempting to eat another bag, because portions there are small. A high level of insulin leads to skin and diabetes.
Despite all the troubles associated with excessive consumption, the methods of influencing children - the main consumers of chipsons - are surprisingly ingenious and insidious. Thanks to attracting celebrity banners, it is possible to firmly hold young brains under the influence of "chip-dependence". When the cartoon is interrupted in England for the sake of advertising, in which the idol of English mammals Gary Lineker praises the chips "Walkers", there is no doubt that tomorrow these bags will be swept off the shelves. Idol of the current football fans Leonel Messi on adware, installed on the streets of any major city on all continents, with a conspiratorial kind of holding a bag of "Lays". How can you stand there? The epidemic of obesity in a number of countries is growing, so calls are being heard louder for a more responsible attitude to the advertising of food products.
We should not forget about the responsibility of the parents who themselves provoke the infatuation of their children with chips. Gathering the child breakfast in school, only one of the ten mothers puts in the backpack of a traditional cooked from the bottom of a sandwich. Others prefer to pour confectionery products to their schoolchildren's lunch or ... yes, those same chips. Doctors are worried that since childhood, children "sit down" on such products. After all, in fact, they are attracted by non-cardboard, and synthetic flavors and flavor enhancers that contain acrylamide and sodium glutamate. These chemical additives can cause irreversible changes in the infantile body, which will later turn into the most terrible diseases.