The main persons of the world perfumery industry


Today we would like to tell you two bright world brands - Etro and Gian Marco Venturi. The founders of the companies are the main persons of the world perfumery industry. About how they have achieved such success and turn their heads around their products to women around the world, you will learn in our article.

One of the main persons of the world perfumery industry is undoubtedly Jimmo Etro.

Etro was established in Italy and began its history with the production of fabrics. Its founder, Jimmo Etro, was inspired by national patterns and already forgotten old technologies. Although unlike other fashion houses, Etro pulled with the launch of its own line of perfume. In the development of fabrics, Jimmo is focusing on the use of original knots, ornaments. In his opinion, they convey the spirit of the era. It should be noted that the national color is inherent in all things produced by the Etro fashion house. This is not only clothing, but also accessories, furniture and household items.

And finally, after a long time, the Etro brand matured before the release of its own perfume line. In its development, only natural ingredients are used: myrrh, sandalwood, incense. Mixed in various proportions of components of perfume allowed to get very persistent and bright aromas. And the composition determined the expressed presence of oriental motifs, that is why the scents fell in love with people who love everything original and non-standard.

Each flavor is truly unique. Therefore, under the Etro brand, there are no collections of combined aromas. The range of aromas is diverse. There are among them lungs, for example, lemon sorbet. It's refreshing and invigorating. Its smell gives energy. There are scents with floral and fruity notes. One of them, Muck, carries a woody note. These are completely different spirits, sensual and seductive.

The mystical fragrance of Sandalo has a relaxing effect. The smell of sandalwood gives a sense of peace.

Mahogany is a sample of a truly woody fragrance, warm, soft, cozy, complemented with notes of carnation and pepper.

The spirits of Magot resemble the astringent aromas of spices and spices that are invigorating. Down with the spleen! No wonder they are named after the statuette of the Chinese god of happiness

As already mentioned above, Etro pays special attention to the uniqueness of fragrances, therefore it is impossible to find similar ones among them. There is no secret - this is achieved through a diverse composition of components. Although there is something that unites them. First of all, these are oriental motifs and spicy notes, which are inherent in all the flavors.

An interesting feature - all the flavors of Etro can be mixed. And for this you do not need to be a real perfumer. When buying several fragrances, Etro gives a special guide with professional recommendations for combining odors, using them, you can come up with your own perfume or take advantage of an already prepared recipe.

All this makes the fragrances of Etro ideal for those who like to stand out and are not afraid to show their individuality. With the aromas of Etro it's so easy to be unique, bright and unique!

The second, no less significant world person is Gian Marco Venturi.

Gian Marco Venturi was born in 1955 in the Italian city of Florence. There he graduated from the university and became an economist. But after completing his studies, Jan decided to rest and travel the world. Perhaps it is travel, during which he saw a variety of cultures, woke up in the future designer passion for creativity.

He made his debut as a fashion designer Jan at the age of 22, presenting his pret-a-porter to the court of the public and critics. The collection was a success. And in the summer of 1980 another was followed, which he also introduced in his hometown, this time it was the accessories of the Gian Marco Venturi line. The success was staggering.

Further more. After 5 years Gian Marco Venturi became a full-fledged designer of high fashion. By the end of the 20th century, he managed to open 3 boutiques in Japan, as well as one in New York. There was also a franchise network of shops of its brand. Today, GMV has offices in Rome, Florence and Milan, and Gian Marco continues to personally participate in the development of all of its product lines.

It is logical that, like other fashion houses, GMV has not overlooked the perfume industry. The brand is known for its light and airy aromas. Their owner is a gentle, playful, modern girl, who has charm and femininity.

The fragrance with a short name Girl from Gian Marco Venturi is designed for daring individuals. This is an emotional, coquettish seducer girl. She likes fresh aromas and bright fruit notes of a peach and yuzu will be to her liking. A Girl's Fragrance is exactly what she needs to feel herself in harmony.

Not a girl, but a woman? It's time for the fragrance Woman. Their owner is a stylish, elegant woman. She likes to seduce. Floral notes of this fragrance will perfectly suit such a woman, will give her elegance and naturalness.

One of the flavors of Jan gave his own name. It's called Gian Marco Venturi by Gian Marco Venturi. He had something to be proud of. This fragrance can be called universal, it will appeal to so many women due to the combination of such elements as freshness of citrus fruits, tenderness of iris flowers and sensuality of lotus. All this splendor is flavored with woody notes for a full bouquet.

The fashion house also produces fragrances for men. In this case, Gian Marco Venturi manages to combine the incongruous. A man of Gian Marco Venturi can be both gentle and rude, a gentleman and a libertine. The man's fragrance GMV Man from Gian Marco Venturi is designed for an impeccable stylish man who does not forget about fashion trends, but nevertheless is true to himself and his taste.

These two brands - the embodiment of harmony, beauty and pronounced personality. Only those who are really confident in themselves can afford them.