The fashion industry is experiencing a real flowering. Beautiful and fashionable today they like to dress in all layers of the population - from the richest to the most underprivileged. In the twentieth century, the development of the machine industry greatly accelerated the production of a unit of production. Clothes ceased to be unique, unique, piece. With the exception of haute couture ("high fashion"), that is more an art than utilitarian things. Fur coats of great couturiers weighing 50 kg or women's clothing from feathers of paradise birds are unlikely to be sold, but the names of the creators will remain in our memory and will occupy a worthy place in the history of fashion as a flight of human imagination and the magic of the hands of skillful masters. We should not even try to think on this in person, to treat as theoretical physics: "Thank you for having invented, but we have looked!"
The second line of brands, the so-called pret-a-porte ("intended for socks"), is what is really used for life and is a fetish for women of fashion - and glamor ladies and girls. is a pass to the world of secular lionesss.In the end, the world of fashion is, as it were, objectively, it is a world of illusions, an attempt to change the impression with the help of material objects.Wearing this or that suit, we can not only be, but also seem even slimmer, taller, richer, brighter, harder znee.
Status items: clothes and bags Prada, luggage Louis Vuitton, moccasins Tod's, clothes YSL, Lanvin, Cloe, Givenchy. Classics for everyone - Chanel, Hermes, Etro. To brands Gucci, Versace - ambiguous attitude: on the one hand, they are expensive and well-known, on the other - are not considered carriers of good taste.
It has long been common knowledge that shoes and a bag must necessarily be expensive. Repeat it ... But in the summer collection of Louis Vuitton there is a bag - almost an exact copy of the checkered bag of shuttles. Leading designer of this brand Marc Jacobe in his interview said that he wanted to offer easier to treat expensive things. A status bag is really expensive, so the accessories of well-known brands are often falsified - this is a kind of brand popularity index. Chanel, Bwlgari, Dior, Prada, Louis Vuitton, Hugo Boss, Gucci, Dolce & Gabbana, Fendi - this is not a complete list of fashion brands that are popular in all walks of life. Jeans or watches of famous brands, ranging from $ 15 to $ 100, are almost every citizen of the planet. Forgery of famous brands is enjoyed by the whole world.
THE RIGHT OF CHOICE FOR BUYERS
There is a real fight against counterfeits, in which punitive bodies and the press are involved, laws protecting copyright are published. Buying fake things from questionable sellers, do not count on real quality. As a rule, cheap materials are used in the manufacture, technological subtleties are not observed, they are hardly noticeable to the layman. Women's clothing is copied through the photo or the product breaks up and the patterns are made without taking into account the plantings and features of the cut.
There is one important criterion: expensive things can not smell bad. Too strong chemical or cheap caramel smell will tell us that this is a fake. Expensive things are ALWAYS! - good and thin smell. Everything else can be faked. The better the fake, the higher the price. Each of the buyers has the right to decide whether to buy a "falshak" or pay attention to more democratic items of famous brands, the second and third line or a mass market. After all, price is not always an indication of the longevity of a thing. We pay for a famous name, almost for a tag. It should be remembered that fashion trends are taken into account by designers of all brands, so if you do not want to spend that, you can always look for more affordable things, for example, in stores Mango, Zara, accessorize.
There are quite a few companies whose popularity is due to the quality of materials and cuts, such as Marc O'Polo, Esprit, S'Oliver, Sasch, Marks & Spencer, Benetton, H & M, Lacoste, Tommy Hilfiger; jeans brands Levis, Celvin Klein Jeans, sports Adidas, NIKE, Puma. Buying women's clothing of famous brands in the same store, we can be sure that they are properly dressed in casual style. This is the kind of healthy conservatism and moderation that are so popular all over the world today: you live within your means and do not exaggerate your social status through clothing.
ADDITIONAL FEATURES
Try to order things on the well-known catalogs of Otto, Quelle, La Redoute. Firstly - these are well-known brands, whose name on the cover guarantees quality, protects against fakes, allows you to get advice on style - catalogs cooperate with famous designers, photographers, stylists. And all this, which is important, at average European prices.
Almost every year, new names appear in the fashion world. As a rule, young designers try to attract attention by the originality of the vision with a new approach, therefore the public is more or less eager. The most beloved become celebrities, replenishing the list of famous brands.
A significant role in the formation of tastes is played by stars and secular lionesses. Their tastes are imitated or even interested. In recent years, cooperation between famous fashion houses and stars is even mandatory. The fruitfulness of this process, I think, is noticeable to everyone. Sales are growing, shops and buyers are getting better.
Own lines of clothing were launched by Jennifer Lo-cot (JLo) (2 lines, inexpensive), Gwen Stefani (LAMB) (expensive), Bonece (House of dereon) (expensive), Anastacia (Anastacia by S'Oliver) (inexpensive), planned the appearance in Russia of clothing from Sarah Jessica Parker. Star beauties are the best advertisement of their clothes. They are an ideal role model.
WE AND PEACE: FIND DIFFERENCES
Democracy, naturalness, convenience and comfort are the main conquest of the twentieth-century fashion, in essence clothes for the rich and for the poor are equally ergonomic. There are no fundamental differences either in cut, in decor, or in materials. A man who does not penetrate into the subtleties of production, it is difficult to distinguish a branded thing from consumer goods. Yes, many do not need it. Convenience is in the first place.
Passion for fashion is a mania, chasing after fashionable expensive things resembles a real hunt. Especially in Russia, so starved for the time of total deficit. I want more and more. As one of the men said gracefully: "All this is not intended to win the stronger sex, but for the girlfriends to know whose Gucci is the most hooked." I think he is not far from the truth. It is difficult for one small woman to resist the whole army of talented and professional people working in the fashion industry. Therefore, so popular in Russia Dior, Roberto Cavalli, Gucci - their defiantly festive, bright, decorative things, obviously, more than others are combined with our aesthetic ideals. The tradition of loving Prada, Cloe, YSL, Chanel is inherent in the West, where great importance is attached to convenience and comfort, and expensive brand clothes are not a sign of success, but rather belonging to a particular economic circle
The Russian tradition of spending up to 50% of earnings on clothes is unique. In a deficit society, less importance is attached to what you are wearing. "On clothes meet" is far from everywhere: strict adherence to the dress code is accepted for people making a career, and shopaholics are treated in special centers. In the West, the ability to correlate one's own capabilities and needs is valued. There they are not carried away by short-term benefits, but rely on the future, therefore the structure of consumption is different. Priority areas - education, real estate. Spending on the clothes of famous brands rarely exceed 20% of the budget.
Undoubtedly, Russia will move along the same path. After some time, we will stop appreciating the momentary - chaotic and senseless spending will not already be epidemic, and then our travelers will cease to be noticeable from afar on the streets of the cities of the world. This process already has a positive dynamics: today more and more Russians are becoming world style icons.