The company Duracell, which became the official partner of the film "Star Wars: Awakening of Power", which will be released on wide screens on December 17, prepared for fans of the cult fantastic saga a real fireworks of gifts, among which - a limited series of collectible battery packs, an opportunity to test augmented reality, a trip to London to the grand festival Star Wars Celebration 2016, dedicated to the legendary saga, and many other incredible surprises!
November 10, 2015, Moscow - While the whole world held its breath awaiting the release of the long-awaited film Star Wars: The Awakening of the Force, Duracell does not waste time! As an official partner of the picture, the company has released a limited series of packaged TurboMax battery packs that will feature not only the famous Star Wars heroes: Stormtrooper, C-3PO and R2-D2 droids, but also new characters from the movie "Star Wars: Awakening Force ": Warrior of the Dark Side of the Force Kylo Ren and the droid BB-8.
Collectible packaging will come to life!
Each package from a limited series is read using a mobile application for the augmented reality of Blippar. Having scanned a special code, the user will see a 3D hologram of the character shown on the package. The application will allow you to mark already collected collection packages, watch exclusive content and get acquainted with the biography of the characters.
Duracell charges Hasbro lightsabers!
"We hope that fans will be delighted with the release of the limited collection of Duracell packages. And not only because of the opportunity to experience augmented reality. Charging your Light Sword Hasbro from a Duracell battery, you'll be ready to defend yourself from the Dark Side of the Force, " said Tatiana Juanno, vice president of marketing for Duracell International, with a smile.
"Oh, how long I've waited for this moment ..."
But this does not end with surprises! In addition to bright souvenirs, Duracell gives an invitation to watch the movie "Star Wars: Awakening the Force", a trip to London for the Star Wars Celebration 2016 festival, timed for the film's release, and even cash prizes! All this can be obtained by buying Duracell products in federal retail chains or participating in a national creative competition (details in the official
Duracell group in the social network
"Odnoklassniki" ). Users of social networks, actively publishing photos with holograms, significantly increase their chances of winning. Share photos, be the first and become lucky holders of tickets to London! A unique edition of the batteries is only available until February 2016, hurry to collect your collection!
About Duracell
Duracell - the world leader in the market of alkaline batteries. Thanks to the company's long history of innovation in the development of long-lasting batteries, to date, Duracell products are the leading brand in their category of batteries for personal devices. Batteries Duracell - is compact, more powerful and have a longer service life than batteries of brands-competitors. Hare Duracell debuted in 1973, showing people around the world that Duracell batteries work much longer than others. Today, it is one of the most recognizable symbols of trademarks. Duracell batteries serve as a power source for many devices around the world, including toys, such as Hasbro's lightsaber. In addition to alkaline, the company produces lithium, air-zinc and rechargeable nickel-metal hydride batteries, as well as flashlights.
About Lucasfilm Ltd., LLC
Lucasfilm Ltd., LLC is one of the leading companies in the film and entertainment industry, founded by George Lucas in 1971. In October 2012, The Walt Disney Company acquired Lucasfilm and all of its assets, including the LucasArts, Industrial Light & Magic and Skywalker Sound audiovisual effects divisions, as well as the cult Star Wars franchise and 17,000 of its characters.
About The Walt Disney Company in the world
The Walt Disney Company (TWDC, NYSE - DIS), the world leader in the entertainment industry, was founded by Walt Disney in 1923. Disney is among the top 15 most expensive brands in the world. In fiscal year 2014, the company's revenue was $ 48.8 billion. TWDC is active in 172 countries and represents 1,300 television and radio channels broadcasting in 53 languages. TWDC is owned by various companies, including ABC-International Television, ESPN, Lucasfilm, MARVEL, Pixar, Maker Studios, TouchStone and others.
About the film "Star Wars: The Awakening of Power"
The legendary saga, conquered by millions of people around the world, returns to the big screens! The new episode of the space star "Star Wars: Awakening Force" will unite the characters familiar to all fans and new heroes, tell about new worlds and new adventures.