Today, in the context of the destabilizing economic situation, the beauty industry is influenced by two main factors: the increase in product prices due to the collapse of the ruble exchange rate, and the decline in purchasing power in general, due to widespread price increases. Now the consumer is at a crossroads, wondering how to save and not lose the quality of the product, or worse, do not harm your appearance. The answer is to buy domestic salon cosmetics. It's profitable! From which side do not look.
So, PREMIUM cosmetics consist of foreign ingredients, however, not the finished product but only raw materials are imported to Russia, due to which the cost of the preparations is much lower, with equal, and sometimes even superior, quality, compared to foreign analogues.
The import dependence of PREMIUM averages 20% of all costs related to equipment, partly raw materials and packaging. However, the guarantee of the stability of the Salon Cosmetics is its own factory in the Moscow region, the Training Center, unique recipes, exclusive equipment, and a well-established quality management system.
For more than 20 years PREMIUM has been trusted by thousands of professionals all over Russia and the CIS, and modern technologies enable Russians to purchase professional cosmetics not only in salons and specialized stores, but in open sales.
PREMIUM has the ability to bring to the market the widest product line that solves most cosmetic problems based on their individual skin features. Imported producers, in turn, are forced to reduce the range of products supplied and to present "harmless" and, unfortunately, sometimes inactive universal products.
We have long learned how to make a worthy competitive product, which today is clearly preferable to Western and Eastern, due to Russia's economic, cultural and climatic specifics. Buying Russian salon cosmetics you win twice. The first is unequivocally in price, and the second - in getting exactly "your" product for your money!