The problem of premature skin aging is familiar to every inhabitant of a megacity. Under the influence of external aggressive environmental factors and internal stresses and disturbances, skin cells cease to regenerate quickly and begin to produce toxic molecules called SASP. Helena Rubinstein introduces Prodigy Reversis, a line of intensive care that deals with harmful SASP molecules and restores cell functions. The innovative formula of agents contains the elixir of stem cells of the edelweiss - a plant known for its viability. Phyto-extract feeds deep layers of the dermis, stimulates protein production and normalizes the water balance. Rice peptides in the formula provide a smooth tone and matte skin radiance.
The line consists of three novelties. Day cream immediately moisturizes the skin, giving a feeling of freshness. The cream for the eye contour delicately saturates the delicate areas of the skin with moisture due to the air texture. Daytime serum-emulsion calms the skin, enveloping it with the finest gel layer, relieves irritation and instantly gives the face a fresh look.
The mechanism of action of the extract of edelweiss - the active substances penetrate deeply into the layers of the dermis, restoring the cellular structure
Promotional photo of Prodigy Reversis day cream in Emilie Jo's beauty blog
The Prodigy Reversis formula is the result of Helena Rubinstein's long research on aging, who won the Nobel Prize
Advertising campaign Prodigy Reversis