CONFIDENCE IN BASKETBALL VICTORIES: Head & Shoulders - global partner of FIBA

The world's No. 1 shampoo brand Head & Shoulders continues to support the main tournaments and initiatives of the International Basketball Federation FIBA, including the EuroBasket 2015 European Basketball Championship.

Self-confidence and self-reliance are a prerequisite for success in any area of ​​life, and in sports where you need to act quickly and clearly, without distractions and without doubting the victory - especially. Therefore, Head & Shoulders, which is the No. 1 shampoo brand in the world and daily helps millions of people feel confident, calm and comfortable, actively promotes the development of sports. In 2015, the global partnership of Head & Shoulders and the International Basketball Federation FIBA ​​continues. With the support of the brand, there have already been a number of key basketball competitions in different countries: the FIBA ​​Basketball World Cup in Spain and the World Women's Basketball Championship in Turkey - and now the European Basketball Championship EuroBasket 2015. From 5 to 20 September 2015 in Germany, Latvia, Croatia and France, basketball players competed for the right to participate in the 2016 Olympic Games. Another promising line of cooperation between Head & Shoulders and FIBA ​​is the organization of FIBA ​​3x3 tournaments with three players from each team on the field. Patrick Baumann, Secretary General of FIBA, member of the International Olympic Committee: "We are pleased that such a strong and well-known brand as Head & Shoulders is actively involved in the promotion of basketball, inspiring in the current, beginner and future athletes, as well as in millions fans confidence and will to win. Our cooperation is very fruitful, and we hope for its successful continuation in the future. " Lisa Jennings, Head & Shoulders Brand Director (Procter & Gamble): "Head & Shoulders have traditionally paid much attention to sports support. Basketball - a popular all over the world fascinating and dynamic game, requiring athletes a swift reaction, full of concentration and confidence. These same qualities are the key to success in every person's life, and the Head & Shoulders mission is not only to create effective products that help people feel confident without worrying about the condition of hair and dandruff, but also to be a vehicle for the idea of ​​confidence in themselves when striving for goals, be it sports, professional or personal achievements. Such values ​​are the basis of our partnership with FIBA, and we are happy that together we can inspire players and sports fans to win new victories. " In support of the basketball movement, Head & Shoulders presents a limited series of men's shampoos against dandruff - in designer packages with illustrations on the subject of basketball. All products are designed for daily use and provide men with up to 100% freedom from dandruff *. When the hair and scalp are in perfect order, no discomfort can prevent the achievement of goals - with unchanged self-confidence and victory! * Visible dandruff with regular application