Continue such a number of influences on our sensations of aromas can be practically indefinitely. We are used to living in a world that is filled with a variety of aromatic stories and combinations. Attractive, subtle, exciting, passionate, and sometimes repulsive and unpleasant - the smells are truly amazing and multifaceted.
Aromas for appetite
It seems there can not be anything more delicious than freshly baked bread, which is so fragrant to friends from childhood, native and warm aroma. At such a time, even those who try to carefully monitor their figure and limit the consumption of carbohydrates, will not resist the temptation and will certainly try at least a small piece of mouth-watering crust!
Yes, the impact on us of smells is beyond doubt. Chicken baked in the oven, fried fish or steamed steaks, mushroom soup, biscuits or chocolate cake ... Any of these dishes, like many others, each of us with absolute accuracy can determine the flavor emanating from them. And if spices were used while preparing a culinary masterpiece, only smells can drive you crazy! It is not surprising that the doctrine of the influence of aromas in psychology is widely used in the sphere of public catering for mass attraction of clients.
Aromas as a help in business
According to the study, in those restaurants and cafes, where methods of influence on the smell of visitors were applied, the amount of the check increased on average by 30%! Only catering is not the only direction that uses smells in order to get more profit.
Surprisingly, there has long been a scientific and quite practical direction of "aromamarketing". The basis of this activity is the same smells, used, like weapons, on the battlefield for customers. Aromatherapy is used here in promo actions, and in film shows, and in advertising and PR campaigns. It was proved that, for example, simple spraying of pine and mandarin extracts in the store during the sale increases profit by an average of 25%!
And if professional aroma designers have visited the office premises, then the work capacity of the staff is noticeably increasing, and the number of successful transactions concluded on the "fragrant" territory is increasing at times.
Therapeutic effect of aromas
A lot of books and scientific works are written about the healing power of fragrances. Aromatherapy has long been recognized not just as part of alternative medicine, but as genuine art. The combination of various plant substances, including essential oils and phytoncides, is used in the treatment of many diseases, in different combinations they give a different effect.
Aromatherapy influences most directly on the emotional states of a person, having an instant impact. Antiseptic action of some aromas that help fight against microbes and viruses is widely used. They use smells to expand the vessels, and to increase pressure, and to stimulate immunity. Even if the doctor prescribed traditional medicines for you, you can fully support their action with the help of aromatherapy. So, if you, for example, experience stress and have been prescribed natural sedatives, supplement the treatment by taking a bath with the addition of essential oil of lavender or chamomile. This procedure will help to relax and you will quickly come to the form.
And sometimes the healing possibilities of smells are also applicable in traditional medicine. All that contains extracts or oils of rosemary, cloves, fir, anise, fennel, pine and other odorous plants, has a pronounced curative effect due to the aromas. So, if you need to defeat the common cold, we often resort to the help of medicines containing eucalyptus and menthol. In fact, such flavors are concentrated phytoncides that kill microbes and thus eliminate the factor that causes inflammation of the nasal mucosa. And there are many similar examples.
Aromas on guard of beauty
Everyone wants to smell nice. Therefore, perfume manufacturers are creating more and more new combinations, on the basis of which the production of perfumes, toilet water, deodorants and other fragrances is going on. Can you imagine that, going on a date or going to an important business meeting, a woman will not want to emphasize her image with a wonderful scent. He will envelop her with an invisible veil, giving mystery.
In everyday life, we must also be surrounded by good-smelling things. It's so refined and exquisite! It is much more pleasant to use fragrant creams for face and body, hygienic napkins, shampoos, handkerchiefs and even pantyhose, fragrant with sandalwood, lavender or rose. And for the fullness of the effect, you can aromatize your clothes yourself, placing in the wardrobe a tissue pad with a favorite smell.
Flavors will help to become desirable
It is proved that the effect of aromas is noted even in the development of attraction between the sexes. The natural smell of the body can attract or repel people of the opposite sex, and it is through the sense of smell that we choose our ideal from millions of options. The main thing is to make sure that the partner takes your smell. That is why both perfumery and flavored body care products should be used very carefully. It should be borne in mind that the aromas of perfume, mixed with the natural smell of the body, create their own personal combination. Each has its own flavor, to which the stronger sex and react.
So, the influence in psychology of odors on the limbic system responsible for sexual attraction is proved. And many of us know how to use this discovery in practice. There are many so-called aphrodisiacs - substances that increase the general tone and enhance the attraction. Apply just a few drops on your skin, and you are a true temptress, capable of conquering any prince!