No less often used trap in order to stimulate customer demand is the use of smell and flavor. This activity has its own name - aromamarketing. This complex and complex science is quite effective and effective way of marketing impact. The use of aromomarketing allows you to increase the store's revenue by 20%. The essence of the impact is quite simple: in the trading hall is equipment that sprays a pleasant aroma. Imperceptibly, it penetrates into our lungs, causing a desire to buy a product that exudes is a pleasant fragrance. In addition, at this moment, the price seems to us acceptable, and the goods are extremely necessary. Alas, we completely can not avoid this influence of stores on our purchasing power, but before we put anything into the basket, we must consider the importance and necessity of buying. Knowing this, you will understand how not to buy superfluous things in shopping centers.
Very often, the shop administration and the marketing department use the following method to stimulate consumer demand. In the clothing department, a mannequin is fitted, on which good and high-quality clothing is worn. A set decorated with accessories that looks stylish and elegant. As a rule, what is worn on the dummy lies next to it. This is a very delicate move, stimulating demand. We, without hesitation, take the complete set, despite the fact that in the hall there can be plenty of other attractive things at a more affordable cost. But visual perception pushes us to have the same outfit in our wardrobe. So it turns out that everything is thought out for us. And we behave like guinea pigs. How to be in this situation? First, think, think and think again, and secondly, in every store there is a dressing room, in which it is necessary to go with a complete set for fitting. It may well be that this is not your style, style or color. Thus, you can protect yourself from buying unnecessary things in shopping centers. Do not be afraid to spend more time in the store than you took to visit it, it will affect your wallet for the better.
Another trick that shops use is to make us buy more than we want and need. You noticed that in the stores things always lie in order, neatly laid out. Dark things always have on the lower shelves. The thing is that the dark color for our eyes is more attractive, and if, we see a thing of a dark color, then on the next lying light blouse, we will not pay attention. On hangers, sets of clothes are arranged in a harmonious combination with each other. Any woman immediately visually perceives a beautiful combination, the original kit, which prompts her to buy several things at once. Just, do what the sellers want and the marketing department of the store. In order not to fall into this trap, you should carefully inspect things, measure them to understand that no matter how you go, but sooner or later, you will still have to wear something else or combine with other things.
The next marketing method of stimulating purchasing power is price manipulation. You have noticed that very often price tags have an uneven value. For example, 999 rubles., 499 rubles., 1999 rub. The point is that psychologically we perceive the first figure. Our consciousness rejects the fact that 999 rubles., This is 1000 rubles. When buying things with these price tags, it is worth immediately in the head to round up the sum to the whole number in a larger direction. Another common method: on the price tags with large figures write the price of the goods for the owners of the discount card (which can be obtained when buying goods worth 10,000 rubles, or buy it for a lot of money), and for those who do not have this card, the price for cashier is much higher. If you find a product, the price for which is significantly reduced, know that, most likely, the expiration date, these products are about to end. The following peculiarity of buyers is known: we often pay attention to the shelves that are located to our right. On them, and have products that are expensive or the goods that need to be sold faster because the shelf life expires. Marketing departments know that we can never reach the shelves, which are located on the left, so they are spreading fresh and cheaper products.
Particularly worth highlighting the site of the store, which is located next to the cashier. There are a lot of small things that we have to consider while standing in line. In fact, the cash zone - the most dangerous, it contains the most unnecessary things that need to be sold. Gum, sweets, hairpins, glasses, jewelry, belts and stuff. All this, as a rule, is not expensive, and the hand goes by itself and buy something from this. In order not to fall into this trap, it is clear for yourself that the cash department has a cheap and unnecessary commodity that is not worth your money. In the store you can find something similar, but at a more affordable price. And buying all sorts of candies, gum and other things will negatively affect your teeth, your figure and your wallet. So, is it worth it?
In order not to buy unnecessary things in the store, it's worth simply being very attentive. It is much more interesting to find traps set up by the marketing department than to get into them. If you go shopping with a girlfriend, then show her these traps, let her learn too!