Idea.
When opening your store, for further successful business development, prepare solid ground. What can we not forget? The very first thing to determine is the choice of the store's idea. Does the market need to be sold? This is the most urgent question. It is necessary to find out what the nearest competitors are in your chosen field. Do you want to open a store alone or organize an entire network? You also need to determine what the form of the trade organization will be-self-service, through the counter, or it will be a mixed form.
Marketing.
You should think about who will come to your store, in other words - to identify potential buyers. You should be sure that people will be interested in the offered goods. You should find out who is living next door from your store. You need to communicate with people that you represent your main audience.
Before you start the business, determine which cocaine range of products will be in your store. Know whether it is in demand, and what competitors are selling. You also need to decide whether you will sell related products. Will you rent some of the premises? For example, a pharmacy, an exchange office, owners of other industries, etc.
Financial calculations should be determined. As carefully as possible, make a business plan. Unexpected expenses make up the majority of costs, therefore multiply your calculations by two. Think, in order to realize your idea, will you have enough money? It is better to immediately calculate your financial capacity than to subsequently lay off staff, due to the fact that there is nothing to pay him.
All documentation must be approved and certified by official authorities. Make a list of necessary documents. Prepare the complete package of the initial permissive documentation, the main administrative document. Obtain the appropriate license. Certify your assortment list legally. Documentation, in most cases, is delayed. Try to comply to the maximum extent with all the requirements, requirements and recommendations - this will help you minimize the number of reasons for fault-finding and inspections.
Location.
It is very important, before opening a store and starting a stormy activity, to decide on the choice of its location. Think about how much your store needs the people of your chosen area? Will people come from other areas, and who exactly? The store should be located in such a place that customers can easily reach it.
An important point is the selection of a room for your store. To your layout and area it should be approached. Do not forget about air conditioning and ventilation, about cooling, heating and power supply systems. Check out the back rooms, will there contain everything that you plan to sell? See if there is a service entrance, and whether it is possible for him to travel trucks. A pleasant impression about the store will create a well-groomed space near the store and a parking lot.
Equipment.
Choose from specialized companies trade and technological equipment, given the area of your store. Think about whether the equipment you choose is located in your store so that it's convenient for them to pass through to customers. The color scheme of the interior and equipment must match. The equipment must meet the specifics of your store. Do not forget to buy modern cash registers. They definitely affect the turnover of the store.
When registering and displaying the goods, learn the rules of merchandising. Price tags should be located near the goods. Review of goods should not overlap posted advertising information.
Staff and suppliers.
The turnover and profit of your store depends on the personnel you select. The staff should plan ahead of time. You need to determine how many people you need to work, whether you need a special form of clothing. Also determine if the store will work in one or two shifts. Do not forget to come up with an original name for your store.
When choosing suppliers, focus on product quality and price. Also of no small importance is the location of suppliers, their punctuality and compulsion. Stable relationship with suppliers will help save your money, as well as save your nerves. Good business to you, even if you open a store and start your business, you will succeed!