Lamoda at the Vkontakte Festival

This weekend in the park of the 300th anniversary of St. Petersburg, one of the biggest events of this summer took place - the VKontakte music festival. The social network for the first time went beyond the World Wide Web and gathered its fans in the open air.

Not only the scene where "Bi-2", "Umaturman", "Silver", "Degrees", Dolphin, "Beasts" and other popular performers, but also several thematic zones were located on the huge territory of the park. One of them - the site of the online store Lamoda.ru - has become a real epicenter of fashion. Here they organized a defile and sold clothes in festival style together with the English brand River Island, held master classes and not only.

Hundreds of people came to the Lamoda lecture hall to learn about the fashion all the fun. With lectures on the main trends of autumn, as well as how to dress your man, choose the right silhouette and make a basic make-up made by real fashion experts: the fashion director of the SNS magazine Igor Andreev, make-up artist and stylist of the magazine Cosmopolitan Maria Belodedova, founder of the studio Before & After Natalia Vershinina , director of the model agency SKYmodels Daria Shebina, bloggers Tanya Rybakova, Katya Klein, Lena Sheydlin, Yana Kryukova, GG, Liza Gusevskaya, Alexey Stolyarov, Vika Portfolio, Polina Brzezinskaya, Olya Burakova, Lisa Gusevskaya, fashion columnist Anastasia Pov roznyuk and model Sasha Panic.

This surprises from Lamoda.ru did not end. The Internet shop was arranged by an impromptu beauty salon where the l'Maison masters worked very hard: from those who wanted to make free styling and make-up there was simply no endurance!

Photo report about the event: