We are deceived: How to distinguish this review from a custom on the Internet

According to statistics, every tenth consumer makes a choice on the basis of public opinion. Thus, the probability of buying a particular commodity position increases if the potential buyer sees a large number of positive responses. At the same time, marketers recognize the fact that more than half of the reviews are written to order. How not to fall into a cunning trap?

Why on the Internet fake reviews are distributed

Paid feedback exists on any site. Even manual moderation does not guarantee that on the page you are looking at, you will see only real estimates of the product or service. Customers can be producers, sellers or competitors. In the first two cases, the goal is to draw attention to the object of sale. The second situation is possible in the conditions of severe competition, when each buyer has value for the company.

Signs on which it is easy to distinguish a real response from a registered

1. No shortcomings. This is the first thing that should alert you. If the description focuses only on the merits of the product or service, this feedback is very likely to be fake. As a rule, stamps "good" or "bad" are used as an evaluation criterion. At the same time, there is no concrete justification on what the buyer's conclusions are based on, and also the nuances of exploitation.
2. A small number of reviews left by the user. Large electronic platforms provide an opportunity to view profiles and view user statistics. A newcomer who paints the dignity of a product of questionable quality is likely to be a "messed-up Cossack."
3. The nickname consists of a random set of letters and numbers. Usually a pseudonym of the "qwerty123" type is used by those who are only interested in one-time authorization. Some services provide registration through social networks. This information will help you easily identify fakes.
4. Reviews are published with a slight difference in time. If within a few days a large number of estimates for a certain product appear, this indicates that all the reviews have been paid. It is unlikely that several people will decide to leave a review for the product at the same time.
5. Too "sleek" text. Customized evaluation texts are written competently in compliance with the rules of punctuation and syntax. Emotional component, as a rule, is absent, but you can find the template phrases: "well consulted", "helped with the choice", "the product quickly reached", "easy to use", "no complaints", "the perfect combination of price and quality" and etc.
6. In an artificial recall, emphasis is on the parameters that the potential buyer takes into account only at the time of choice. For example, you are looking for a shampoo and studying the composition of different hair products for the presence of sulfates and parabens. But after washing your hair about these parameters, you no longer remember, but evaluate the result. In this case, the real buyer will write about the following: "Shampoo came up to me, it washed my hair well, it has a pleasant smell". In a customized response, the commentator focuses on the composition, writes about an unexpectedly good effect and recommends the entire line of funds.