In our time there is no such company or organization that does not have its own trademark or logo. Corporate identity is reflected in various promotional activities and is an integral part of corporate image. It is necessary to take into account that the appearance of employees is more indicative of the business level of an organization.
There are also special decrees that very strictly establish the form of the costume. Dress code is the installation of rules that describe how a high-ranking employee should look. The dress code is in no way a uniform, everyone has the right to own personality. The dress code assumes that you can not wear the same clothes for several days in a row.
People of representative professions should have at least five shirts and all of them must match the style and color, about three or four pairs of trousers, two or three jackets. Knitted and crocheted clothes for people of representative professions are strictly forbidden to wear. It is believed that these things are suitable for trips to the dacha or should be only in the home, but not in the office environment. It is also forbidden to remove a jacket during business negotiations. Each person has a different approach to choosing clothes. This depends, of course, on the circumstances and different situations. People choose clothes based on financial possibilities, life situations, etc.
There are many difficulties in creating this or that image. The time span in which the changes in fashion occur, is very unstable and people sometimes do not have time to decide. Styles and accessories often change. In connection with these changes, people have to spend a lot of money.
Now very often the term "dress code" began to be encountered. Dress code is a society or a small group of people who, by perseverance in certain requirements, enter the elite circles of society and the right places.
"Dress code" is a practical norm and it is established according to the following points.
1. Religious laws and traditions.
2. Occupation, for example: uniform for movers.
3. Visiting public places.
4. Walk through private closed clubs.
5. Practical relocation of the office and its visit.
Often, from invited people to a private party, they require a certain style of clothing, for example: "white tie" - this style means (dress and bow tie), "black tie" - (strict evening dress and black bow tie), »creative black tie - (creativity and black tie).
Styles are:
Black tie optional - black suit or tuxedo, with a white shirt. Women should have something in between an evening gown and a cocktail dress.
Creative black tie - Men should be dressed in modern clothes in combination with a tuxedo. Women should be dressed in an official evening dress or in a short cocktail dress.
Semi-formal - such a wardrobe, called "after five in the evening." Here, both men and women are given complete freedom to choose a style.
Business formal - (a very formal style of clothing). Men should be dressed in a dark business suit, and women in an elegant strict suit or in a not very frank dress.
Festival attire - Women need to wear an elegant skirt, with a nice top or a cocktail dress. Men can choose, something between a blazer and a sports jacket, a shirt with a raised collar is possible.
Dressy casual - evening style.
Business casual - business style.
Sport casual - sport style.
Beach casual - beach style.