The professionals of the Russian fashion will discuss the nuances of the "Russian theme" on the scale of the global fashion industry, the commercial and marketing features of trademarks specializing in this topic, as well as the issues of the revival and maintenance of Russian national crafts as a source of special Russian fashion identity.
Russian ballet, folk tales, unique folklore are already recognizable "brands" with a huge potential for development. And it will be successfully demonstrated by the exhibition, which opens on April 28 in the gallery "Fashion season". The exhibits will be the furs of the famous Marusya brand, the last Masterpeace Jardin Oriental collection, the magnificent folk images of Vilshenko, the work of Yelets lace makers, Pavlovsky Posad and Orenburg shawls, gzhel, Khokhloma and other unique things. And the festival, which will host many more interesting events, will last till May 13.