In Moscow the exposition "How the fashion is born: 100 years of photography"

The Multimedia Art Museum of Moscow opened an exhibition of photographs from the archives of the publishing house Conde Nast entitled "How the fashion is born: 100 years of photography."

The publishing house Conde Nast is a temple of glamor and gloss, whose central "iconostasis" is undoubtedly the American Vogue. Cult fashion magazine has been for several decades a bible for professionals and fashion lovers. Any model wants to get to the pages of this magazine, any celebrity will be happy to shoot for him, almost every photographer will be honored to work with Vogue.

The exhibition "100 years of photographs from the archive Conde Nast" demonstrates not only the most successful or funny images shot by Vogue photographers, it is systematized in such a way as to show different stylistic epochs, to highlight the characteristic handwriting of different masters of the lens. First of all, photos from the American edition are presented here, but there are also pictures from the French, British, Italian versions of the magazine.

The exposition is organized in chronological order, and at the very beginning the viewer enters in 1910-1930, and the first exhibit is a portrait of Gertrude Vanderbilt-Whitney, made in 1913 by Baron Adolf de Meyer for American Vogue. Next comes the "Golden Age", which entered the decade from 1940 to 1950. "New Wave" represents a fashion photo of the period 1960-1970. The final section of the exhibition, entitled "Recognition and Renewal", presents the works of modern photo virtuosos created by them in 1980-2000.