In response to new fashionable ideas, we, consumers, are officially divided into three groups. This psychological attitude of potential customers dictates today the assortment of any large multi-brand store. Agree that the sense of harmony is composed of mental and physical comfort. Moreover, the body needs much less for a sense of convenience than for the soul. However, today we are increasingly hurrying to the store to purchase another blouse, new shoes, another jeans. We are trying to buy things that are relevant in this season in place of "old", however, still not at all sleepy. And we do it just for the soul.
So where does fashion come from? The famous English designer, "the first lady of evening dresses" Jenny Packham somehow frankly told that she draws ideas in the most unexpected places. One of the ideas, for example, was invented after buying an antique dolly-ballerina at ... a flea market. But the number of fans of the talent of the designer includes the real stars of world magnitude: Nicole Kidman, Mariah Carey, Cameron Diaz. By the way, actress Cameron Diaz was in a dress from Jenny at the Oscar ceremony.
People from the street to be beautifully inspired dress up, relying on fashion trends from the world's catwalks. Street and podium - these two worlds constantly and actively influence each other. From which a completely different story is born. The history of the fashionable division of society. The new fashion is the destruction of the old canon. In order to create a new, you must abandon the habitual. This process is very fast and therefore not all are able to perceive the trend at the moment when it only appears on the catwalks. According to statistics, this is only 10% of all consumers. The main group is 80%. While welcoming the new fashion as a whole, she will never allow herself to go to extremes. The remaining 10% of women are those who do not want to change anything in their appearance. What category do you belong to?
Avant-garde fashion
Fans of avant-garde fashion, as phenomena of mass psychology, welcome everything new. They are looking for non-standard proportions, unusual cuts, high-tech materials and new combinations. Avant-gardists welcome the eccentricity of the costume and sincerely believe that they dress very stylish and beautiful. In passing, hitting the unprepared minds of others.
These people are the first to understand and accept new ideas in fashion, as soon as they appeared on the podium. They gladly and radically change the image, trying to be unlike themselves last year. Avant-gardists are always up to date with the latest trends and are pleased to try on the most cutting-edge innovations. If you belong to this group, then you are a special consumer. For you there are no ideals, standards and samples, you create your own style. And not only his own, often becoming an example for imitation. It is these customers most like fashion designers, they choose their muse. They are always noticeable and, wherever they appear, attract attention. The biggest sorrow for them is to see the same thing on someone else. The best brands of the avant-garde are the brands Comme des Garsons, Viktor & Rolf, Vivienne Westwood, Balenciaga, Kenzo, which always offer shocking and provocative ideas.
Traditionally, they are very fond of expressively dressing the Italians. A certain common taste of the nation finds its expression in the work of fashion designers and designers from the Apennines. In recent decades, it is the Italian style that plays the leading role in creating the appearance of our fashionable contemporary. Who does not know the names of Prada, Roberto Cavalli, Dolce & Gabbana?
Moderate fashion
Representatives of this group perceive the fashionable ideas of mass psychology, but not immediately, and a little later. Almost all pret-a-porter and mass-market brands are targeted to their tastes. Women, members of this largest fashion community, account for about 80%. They do not rush to dress in the newest and too fashionable. They carefully and cautiously treat the shocking novelties, preferring that they were first tested by other brave souls. And only when the fashionable idea "leaves the podium in the people", take it wholeheartedly. It is important for them to look back on the street and see women dressed as fashionably and beautifully as they are. Best of all to the expectations of this group of consumers corresponds to the American style with its concept - clothes that are timeless, comfortable, comfortable and athletic. Among the favorite brands: Bill Blass, Calvin Klein, Donna Karan and Hugo Boss.
Also these practical and moderately conservative women of fashion who rarely make spontaneous purchases like typical French fashion designers. As well as all brands, who can always very subtly beat the classics. Or to add elegant original accents to seemingly familiar things, not one decade occupying a place in the wardrobe of every woman. These are all the famous fashion houses: Chanel, Christian Lacroix, YSL, Celine, Givenchy. These include the Italian brands Valentino, Armani, known for their elegance. Moderate in fashion woman knows how to be beautiful, but do not look defiant.
Conservative fashion
Adherents of traditions accept only time-tested models and familiar designs that have long become classics. They idolize color, restraint and simplicity. And they sincerely believe that this is the way to dress! Fashion girls of this category do not change their wardrobe for years. And if they decide to buy a new thing, they either look for the same models, or they get very similar from the new model line. For them, do not create special collections, but, forming an assortment of stores, take into account the desires of this group of buyers.
By the way, it includes not the most poor and deprived ladies. It's just the nature of their character. They once and for all find their own style and after keeping him faithful all their life, remaining loyal to one fashion designer, one idea, determined by the shops. Traditionally, Finns are conservative in the perception of fashion novelties. Manufacturers and owners of clothing stores are surprised to note that the same model can enjoy stable demand in Finland for seven years. Although in other countries the "lifetime of the fashion idea" is much shorter - only three years. In the first year it is considered avant-garde and rather suitable for podiums and fashion shows, than for life. In the second year, fashion takes to the streets, and most try to look actual. For the third year we wear out bought last season. In accordance with the ratio 10-80-10 (avant-garde - moderation - conservatism) collections are being created in such huge chain stores as H & M, Mango, Top Shop, Marks & Spenser, C & A, Benetton, Zara, s.Oliver, Karen Millen.
In principle, most women know how to dress to be beautiful. But not everyone has the courage to go out into the street in an outrageous outfit. Here, the influence of fashion - the phenomenon of mass psychology. Of great importance on the wardrobe is age, social status, profession. But the greatest impact is the emotional state and youth of the soul. Can, sometimes it is necessary to dress on really fashionable thing and a little bit to shock the people around?