Most people involved in network marketing, enthusiastically talk about the sky-high prospects for financial growth and luxury products offered by their company. But, nevertheless, there is a persistent mistrust in these words in the society. Why is it so? Why is the network business bad?
The classic description of the delights of network marketing boils down to the supposed opportunity to easily earn by communicating with people and offering them a quality product. But the problem is that very few people are ready to buy even a very high-quality product for the price offered by the representatives. And this reluctance is further exacerbated by the fact that the price of the same product in the warehouse (for members of the system) can be 30 percent or more cheaper than it is offered to you.
Therefore, there are usually very few buyers for networked businessmen. The main income they receive from their own colleagues - who signed up for the system later, but not from direct sales, as it usually happens in business.
The organizational structure of network companies is actively stimulating this approach: instead of working yourself - involve in the system more people, let them work for you. Under the same goal, a specific atmosphere of artificial joy is created, similar to the atmosphere in many sects (the goals are practically the same, only the sect sells not a material product, but a spiritual one). And this joy is artificial because underneath it there is a huge emotional tension: after all, very few of the networked businessmen actually earn a lot of money on this. The majority either get a penny, or even spend on products for themselves more than they earn from their sale.
Thus, in the majority of people people come to network companies not for the product (by and large, comparable analogs are almost always found in other manufacturers), but in search of easy earnings. But really only one of them earns.
Theoretically it is quite possible to enter the system only in order to buy the necessary goods at a discount. But the features of the organization of network business make this approach uncomfortable: after coming to the store, you expect to receive in addition to the product also the service. Similarly, the service is provided to you by the networked businessman who distributes the products. But in the warehouses of network companies, there is no such service - everything is not arranged in such a way that is humane and not as positive as it appears in advertising brochures. Therefore, even if you are not willing to pay an extra 30% of the cost of the product - it is extremely unlikely that you will want to buy it in person at the warehouse. Rather, try to pick up an analog at the nearest store.
And from here we again return to the same conclusion: network marketing does not come for the product. Network businesses are engaged in the hope of getting easy money.
For this reason, a specific contingent is assembled in the grid companies. These people give on holidays only the products of their company (if you still have to spend on a gift - why not at least get a bonus from it), and try to use any meeting to promote your product, as well as to agitate to the entrance to the system. Often this has a very negative effect on communication.
A good illustration can serve as a stop of a minibus of one of the grid companies: this is the only known to me personally Kiev bus, where there are basically no queues. People involved in network marketing, initially are not tuned to self-organization and the formation of public structures, built on certain rules and principles of justice. Most of them (although, apparently, not all) are inclined to act on the principle of "who had time - he ate." This can be effective in terms of individual benefits, but completely excludes teamwork.
The device of the system stimulates the manifestation by network businessmen of the most extreme forms of wild capitalism. Network marketing selects precisely such specific people - and it is they who achieve success in this business. Of course, they always exist in our society, and they also need to do something - so it's good that there are systems that give them work. Anyway, none of successful network businessmen could become a loyal employee of any other company. But if you prefer teamwork, and do not want to mix business with friendly and family relationships - think carefully before you go into network marketing.
Author: Vyacheslav Goncharuk