Word to professionals
First the serums appeared in the salon cosmetology. They came to Russia in the mid-80s, at the time when the first Western cosmetics began to appear. But they were not very popular. Then in the early 90's, when cosmetology began to develop rapidly, interest in serums increased. They were widely used in the provision of professional cosmetic services in the salons, and then they appeared in the lines of cosmetics for home use. Today these active concentrates are present in almost all modern cosmetic lines.
Small, yes, too
Serum (English serum) is a cosmetic product with a high concentration of active substances. Has a quick and direct effect on the skin. Due to what is this effect achieved? The fact is that in the serum there are 8 times more active ingredients than in the usual cream. The technology of their production is much more complicated. But even more difficult is the way they are delivered to the skin. They penetrate it through special substances, enhancers, which form the basis of any serum. Their task is to make the skin more permeable and help the active ingredients reach the deep layers of the skin. "If you need to quickly solve any particular problem: moisturize the skin, smooth wrinkles, get rid of pigment spots - there is no better remedy than the serum."
Bull's-eye!
Regular use of whey gives a quick visible result. The advantage is that the skin instantly receives the right amount of active substances. But do not think that by starting to use the serum, you solve all your problems with the skin of the face. "This product is not universal, and depending on the skin problem, different types of sera should be used." Each area of skin on the face is designed "own" serum. The success of your treatment depends on how correctly and regularly you use this remedy. "We must know that the task of the serum is to solve only one particular cosmetic problem, to inflict a strong point strike. There are no sera that can solve several problems at once. "
A drop of stone grinds
Serums are consumed in very small doses - they are counted literally on drops. Therefore, they are sold in tiny flacons or ampoules. One package usually lasts for several weeks. Many will say that this is not enough and it is almost impossible to achieve such a short period of the global result. And they will be wrong. Serums are so active that you can use them only in short courses (3-4 times a year for 14-20 days). The skin reacts after the first application of the product. And then the effect of serums only increases. "Classic basic skin care is a whole complex. It includes a skin cleanser, a face cream and eyeliner. Leading specialists in the field of dermatocosmetologists in basic home care necessarily include serums, as the most highly concentrated and highly effective agents. "
Advantages and disadvantages
Pros:
Higher efficacy due to the ability of active ingredients to penetrate deep layers of the skin. Special processing of ingredients. Light texture - there is no feeling of congestion on the skin. Suitable for any skin type in accordance with the problem to be solved. Economical use - usually only a few drops are required.
Minuses:
High cost in comparison with a cream because of use of more expensive components and the last high technology. Short shelf life. Quickly spoils if you do not follow the rules of storage. Usually you can buy serums only in clinics or salons.
On practice
In the salon, the serums are added to the formulations of individual masks, applied during such procedures as microcurrent therapy, electrophoresis, hardware massage, in order to ensure the fullest delivery of active components to the deeper layers of the skin. Serums for home use are optimal for 2-4 weeks. They are applied in the morning and evening to the cleansed skin under the main care means to provide the skin with comfort and maximum protection during the day and night. The cream should be applied 15 minutes after the application of serum. It is important to remember that the latter only delivers into the skin cells active substances that can solve its specific problem. The cream also provides moisturizing and protection to the skin. There are serums that are recommended as mono drugs. In this case, in the morning, a few minutes after absorbing the serum, a sunscreen moisturizer is applied, and in the evening only whey is used. If you use this product for prevention, then add 1 drop directly to the cream. It is important to combine serum and used cream, so it's better to choose one brand. They work great together, helping to achieve the best result.