Expensive things, clothes and gadgets, technical "bells and whistles" and exclusive cosmetics - they are bought not only by the rich, otherwise, perhaps, these companies would have already gone bankrupt. They are acquired by those who want to appear "cooler".
Visual images of social inequality are haunting us everywhere. And now we are upset about the fact that we can not afford "Gucci" or "Armani", and most likely not in the next couple of months - but in general ...
Trends and Brands
How to force the buyer to pay literally "for air"? Offer him a trend and brand! This season, fashion shoes are so-so, and God forbid you do not ruin them! They walk around the city, go to the subway and strive to flit out of the salon of an expensive girl's car - as a selection.
If a thing goes - is it either expensive or very expensive?
Of course, the value of their own, unique style is high. This is sought, but in most cases the desire to "be special" and at the same time "meet" means even greater costs than before.
A stylish woman does not face "consumer goods", even if it's fashionable clothes and shoes from boutiques. These are individual, insanely expensive and stylish things. These are worn for years and are made in several copies so that they do not have to be ordered again. This is how visual images of social inequality appear - when it is immediately clear, "who studied what" and where he earns.
The desire to "match"
Unfortunately, these same obvious visual images of social inequality prevent young girls and even deeply married women from feeling happy and in demand, understood and accepted.
It is clear that if we are talking about a company that has one sphere of interests, then their style is approximately the same, or, in any case, the value frames of the main attributes. The car, housing, clothes - all this speaks for the person.
Funny and uncomfortable
To look at the girls who pick their noses because their guy takes them out of the college with a car is funny and funny. And the peers are certainly painfully unpleasant.
On the other hand, any more or less intelligent girl does not pay painful attention to social inequality. Starting conditions can be different, and the "destination" for each - its own. Someone is pleasant and comfortable to be a mother. Someone - an obsessive and annoying bitch (in a bad sense of the word).
It is not always an opportunity to "get excited" is pleasant. Often played the person finds himself surrounded by the same fried, sporty, tanned "girlfriends" - in a word, rivals. And her life again becomes difficult - she measures the extra fat and pulls the beauties away from her beloved. Yes, and "darling" is already beginning to turn it over with a nose - I'll take only up to 25 years of marriage, "then you will already be in circulation ..."
Trying to "reach for the stars" is practically useless
But many try very hard! They make debts, lend money to loans - just to afford more and tastier. So, thanks to the visual images of social inequality, previously people who are happy and content with less people become deeply unhappy.
You can live without Gucci and without Prada, but ... inviting friends to an almost elite (and almost their own) apartment or even the "home of your dreams", you experience incomparable pleasure. And the fact that you have to pay a great price for pleasure, to tear yourself up at work and take it with you - you do not need to know ...
Therefore, we can honestly say that the visual images that the TV screen regularly displays provoke not just social inequality. They make you want more.
Professional consumers
Well, when the next Avicenna or Einstein does not stop at small achievements, and professional athletes jump on, run faster on skis, and shoot more accurately. But looking at propaganda (sorry for this worn-out Soviet word, but without it you can not do) CONSUMPTION, involuntarily you start to think: why all this?
It's good when you can leave the living space for children, ensure their lives ... but they did not give birth in ideal conditions ?! Each generation somehow wriggled, tried, struggled for survival and a more delicious piece of bread. To deprive these children is to, with a high probability, spoil their worldview, to impose the idea that the world is a big sandbox with caring mothers nearby. Sopley to grind, give ice cream ...
There is no global idea behind consumption and will not be - there is only profit
And this is the benefit of corporations, concerns, factories, intercontinental monsters that are imported, exported, manufactured not where they live. Therefore, to seek to get it Bentley is meaningless.
Each manufacturer wants to offer their products for a great price at a lower cost. Instant noodles are called business lunch, and a real business lunch is a restaurant meal. The rest are invited to receive these "compliments from the chef", and not to wonder what kind of offal cooked dish.
Everything has a golden mean
Go to the tent-tents, no one needs to ride on prehistoric monsters. But still you sometimes think that it is much better than "fashionable clothes" - just fresh clothes. A new skirt, not trampled and comfortable shoes. A fresh car that will go where your heart desires. Well appointed apartment. A jacuzzi, they say, after installation by our plumbers and electricians has the property to beat the current ...