The psychology of a woman is a very contradictory and strange science. One of our hobbies is to look at catalogs and order cosmetics on them. Most women simply can not live without this and more, for many - it's a way of life and even you can say a certain rite. Many of the fair sex are so sick with this that they start creating some forums, communicate on the Internet, look for like-minded people, discuss discounts of cosmetics of different catalogs, novelties ...
In order to be clearer, I will give a few statements:
"And I like to buy cosmetics from the catalog! I'm sitting at home, sniffing samplers, in a quiet environment then I calculate the amount and everything is fine! "
"I really love this makeup! Especially since I'm ordering it, and she comes straight home. I adore toilet water, Mascara ink, and the whole bath at home is generally made with various creams for the hands, feet, body and face. "
"I like to order cosmetics from catalogs and to review pictures. I myself recently became a distributor in two companies at once. But all the same I stroll through the store and buy cosmetics in them. Yes, I have a lot of cosmetics from different companies, but in this way I do well without beauty salons. I do everything at home. Imne nice, and not much hitting the purse. Here recently, I generally tried peeling after a bath - a great thing !!! Anadavno coarsened skin on the soles of the feet, but after the home session of the heel as in a baby. "
What is the secret, why women are attracted to such cosmetics?
- The catalog is a realm of cosmetics, jewelry, perfumes and accessories made of paper. The catalogs are beautifully depicted, so the eye rejoices. Catalog of excellent quality attracts a large number of customers.
- Special offers, discounts, promotions, sales. As a rule, this is especially characteristic in the pre-holiday time, when it is necessary to make yourself a gift, and many close people, and everyone knows that every woman loves discounts and sales. Such "zamanuhi" can be of various kinds. Kprimeru, buy two face creams, the third receive a gift or buy one-way, the second you get for free, or buy cosmetics for a certain amount and you can buy this handbag with a fifty percent discount. Of course, such offers and actions are not focused on the attention of clients. Often, women just wait when there are such proposals, and then they start buying a half-directory.
- Colour. As a rule, the manufacturer produces a cosmetic series in one color gamma, so the makeup becomes more solid and original. Thanks to the magic design of the product, distribution takes place at a higher speed. Because in this case the reminder factor works.
- Polls, clinical studies, letters of readers, competitions. Whatever the information reminder about the firm - it creates a positive reputation. And everyone knows that a good reputation provokes trust.
- Novelties of decorative cosmetics, costume jewelery, perfumes, etc. For any woman who is interested in this company, this is a good mood and a holiday. It is because of this enthusiasm that many women do not even notice and do not consider the lack of opportunities and advertising tricks, which most clients come across.
Why should I take a closer look?
- The catalog often depicts the size of the product larger than it actually is. For example, a bottle of perfume, shower gel or hand cream in reality turns out to be so small that the indicated "understated" price is just adequate. Solid companies in their catalogs must specify the volume and size of the product, so do not come across an enlarged image.
- Another way (it is quite popular and widespread) is to place two cans of the same size on the page of the catalog, but different in volume in reality. And then after the printed sentence "any product for only 99 rubles" comes a page where shampoo 500 ml for 99 rubles, but not so beautiful and attractive or shampoo with a volume of 250 ml of the same money, but with a good design of the bottle and excellent color correction. Naturally, most buyers will not notice the main trick. In this situation, the main task is to sell the shampoo, which is visually unremarkable, and sell a pack of 250 ml tubes.
- Matching colors. As a rule, when you order a lipstick, you get a copy quite far from the color you saw in the catalog. In order to use varnishes and lipsticks in tone, you need to use special codes, and when you make purchases of tonal bases and decorative cosmetic remedies, remember the color matching tables. Remember that the best way to start is to order only a sampler of perfume, lipstick or cream, but beware, because samplers often do not correspond to the product in the catalog. As a rule, it is always an uncomfortable and lengthy procedure, besides, it badly hits the pocket, and if it's too expensive, then for pride it's for sure. Any woman picks up cosmetics for herself in a careful way and very often when choosing is very capricious.
- Now the most interesting. People who are engaged in advertising, have so thoroughly studied the psychology of man that they can and impose their opinions on us. Make it so that you bought the goods quite easily, you just have to play with the price, colors, text and location in the directory. Often the price plays the most important role when buying. No matter how strange this may sound, it is proved that many people at the subconscious level feel a tangible difference between the prices of 99.99 and 100 rubles. When we talk about money, in our consciousness, one kopeck instantly turns into 10 rubles. You can even argue, because it really is! Do mathematicians throughout the world teach their pupils badly: rounding 99.99 according to all the rules of arithmetic leads to two zeros - 100. But the reader in the catalog, when he sees the price of 99.99, he perceives it as 90 !!!
This is proved even by psychologists! When we look at the price in which there is a comma, we for ourselves denote the only part of it that is shown before it. Sooner or later inexorable fans of decorative cosmetics begin to choose and buy cosmetics more restrained. As a rule, the reason for this is the disappointment in this or that product.
This is also evidenced by several examples of statements:
"I used to order cosmetics only from catalogs, but now I'm disappointed. Now I do not refuse anything, and there are no disappointments. It is very interesting to go shopping try, feel, smell and watch the truth. In short, now I'm for seeing what you get! "
- "I remember, at first I always ordered something, but then I got burned, now I do it more and more rarely. It seems like buying a cat in a bag. It's better to go to the store and choose what you like without any frustration! "
"I also do not order a tour. Bored for a long time to wait, and colors do not come in the same way - offensively! And it is a sacred place to shop around. Sometimes, you go for one dress, and you return home with a bag of all kinds of creams and gels. "
In general, in order to understand who is fooling you, and who really is interested in your youth and beauty is time. Wish you luck!