How to open a business from scratch


Man is a conqueror. The woman is the keeper of traditions. This division from time immemorial kept the better half of mankind from taking decisive action. How much do we know of great women? Mother Teresa, Joan of Arc, Maria Curie-Skladovskaya ... And all those numerous Georges Sanda, who covered themselves with the names of men or the titles of their husbands in order to do their thing.

It is clear to a man how to start a business from scratch. He doubts, weighs, takes into account and ... does what is profitable. But this approach is not close to a woman. She's best done exactly what she does, what she likes. So, for a woman to be successful in order to prosper her business - it is necessary to give development to her skills, abilities and preferences (for knitting, cleaning, design - anything!)

The man starts the business aggressively, the woman - three times checks and rechecks before opening her business from scratch. She fears - after all, as in the saying about "a young man and a walking woman", a woman is accused of having "climbed" not into her territory. And only a few people experience a blow like this, according to vanity ...

Therefore, to start your business from scratch boldly, without doubting either your own strengths or the expediency of your endeavor, try not just to "sit down and think", but to write down. List, without hesitation, all those spheres in which you are already successful. Those in which you are asked for help and advice, tips and prescription. Believe me, if they ask, they will be able (and most importantly, they want) to receive the same "product" for money.

So, you have a list: 1) 2) ... 52). Now try to highlight the main ones. Those in which you can easily do what is required, even tomorrow. All areas in which support is needed or multimillion-dollar equipment costs are not suitable. However, if you have more connections, then starting your business from scratch will be much easier for you.

At this stage, you have only 2-5 ideas that you are ready to embody. Now rank them - what's more important? What is easier, and the result is more? After all, in business, the turnover of funds is the most important. What's the use of an order for a tapestry 200 x 200 m, if the money for it you get only after the work is completed?

Further, alas, sweet dreams come to an end. We have to act, and act actively. First of all, start actively. Most of all, this is similar to Epiphany diving in the hole - for the idea, even without a special purpose, but most importantly - to plunge into this cold water. And most importantly, it is also important to make a lot of trivial things. To issue jur. person or entrepreneur, learn the basics of workflow with those with whom you work.

Active actions are daily actions. Not necessarily "the moon from the sky" or "turn the whole earth" - every day for a small part of the work. But, alas, to this blessed (and such work - monotonous and constant - ladies are engaged from the earliest years) work can not be approached without a stage of "hole". After all, only on it it is possible to work out what and in what sequence to do.

Underwater rocks:

Habitual life: what prevents a beginner entrepreneur to teach her husband to warm up food on her own, to tear her eyes away from the show or to talk to girlfriends on Fridays.


A new field of activity: an unusual status and responsibility, the circle of tasks is determined only by you, but you are also responsible for the result. While you were sitting in the office or working as a mom at home, there was no such question. You answered before the boss or husband, sometimes even - before mom. But not in front of you.

Fear of achievement. Yes, yes, just do not laugh at the fact that you will be afraid of new peaks. It is at the stage of dreams that you look, as through a pink mist, into your future mega-enterprise, and calculate its profit in the purchased new clothes per month. And when it comes to business - it will seem that "it's better quiet, but more stable".
My familiar entrepreneur, owner of several magazines, compared business with biking. "Twist pedals" will always, until you decide for yourself that enough.

Features of the new communication. You will get bored with the same age, with uncles and aunts, with hired workers. Simultaneously, you are still looking at the young and green looking experienced "business sharks". At first this is very frustrating! Return can not be back, forward - scary. And right now the girlfriends seem to be like ...

Swim with experienced in any field, not necessarily alongside direct large-scale competitors. Just swimming next to the sharks, small fish, which does not saturate the shark, can pick up both food and skills. Yes, and support at the stage when relatives and friends are perplexed and trying to return "in the stall" is very necessary.

The success stories of entrepreneurs, businessmen and owners of Microsoft-wide international business are much smaller than the stories of a failed start. And yet it's worth trying. Do not lose sight of those who stay afloat - their stories of their own difficulties and decisions will surely inspire you to continue to "do your thing."