The name of the series speaks for itself: in translation from Japanese kami means "hair", and ichi - "number one".
Japanese philosophy:
About the beauty of the Japanese, the Japanese say: "Ichikami - no sugata." This means that the first and most important in the appearance of a woman is her hair! In this country believe that without health and grooming hair gloss in clothing and expensive jewelry does not make sense.
In our daily life, all hair care products can be divided into two large groups: "inbath" and "outbath". Inbath products are shampoos, balms, masks and other products that need to be washed off. Products «outbath» are all kinds of oils, essences, creams, gels for additional care and hair styling, in general, everything that does not require flushing.
Our present article will be dedicated to the funds of the "inbath" group.
In 2006, a black and white ICHIKAMI line appeared on the market. Thanks to the effectiveness of the restoring and fortifying composition of oriental plants, it has gained popularity on a national scale. However, quality of life surveys conducted by Kracie constantly showed that users are also worried about other problems of their hair. This was the impetus for the appearance in 2012 of the second line and, in 2015, the third.
THE CONCEPT OF THE SERIES
The uniqueness of the means of the ICHIKAMI series is not only in the restoration, smoothing and nourishing of hair, but also in their strengthening and increasing the protective barriers against the negative impact of the environment!
LINEAR SERIES
To date, the ICHIKAMI series is represented by three lines: smoothing, intensive moisturizing and novelty this year - giving volume.
Smoothing agents with the aroma of mountain sakura help dry, weakened and damaged hair to restore the natural hydration and smoothness of scales of the cuticle, nourish and moisturize the hair to the very tips. Already with the first application they even out the hair and make them delightfully smooth and literally crumbling over the shoulders.
The composition of this line includes shampoo and balm rinse, balm for damaged hair, as well as additional care products-two masks, the frequency of application is 1-2 times a week: restoring - for dry hair, and warming - to restore split ends .
Intensively moisturizing shampoo for damaged hair, balm and balm rinse with apricot oil and tea tree extract are equally loved: they provide effective hydration, restoration and nourishment of hair and scalp, stimulate growth and make hair strong, healthy and smooth as silk from the roots to the very ends! A warming mask to restore split ends of hair and a nutritious mask with increased viscosity for head massage are used as an additional care 1-2 times a week.
A new series for volume and prevention of hair loss strengthens the cuticle, protects the hair from damage and thinning. Shampoo, balm rinse and balm increase the basal volume and preserve it throughout the day.
By the way, the popularity of the series dictated the creation of a convenient compact travel version for those who do not want to part with ICHIKAMI even during the trip.
WHAT IS THE UNIQUENESS OF THE COMPOSITION?
If we analyze the composition of the funds of the Ichikami series on shelves, then surprise from their thoughtfulness and balance will be even greater: extracts of oriental herbs used in Japan since ancient times, and substances that have become possible only with the use of modern high technologies, effectively solve the problems of dry, brittle, dull hair, restoring and strengthening them from the outside and from the inside, while the shampoos do not include silicones and sulphates.
Detergents have a soft formula that cares for the scalp and hair. Soap extract, red bean extract and components of amino acid origin provide delicate purification, moisturize and do not damage the cuticle of hair and do not violate its protective properties.
A rich component composition from extracts of oriental herbs is selected so as to solve problems of hair and scalp as effectively as possible:
- black fermented rice restores the cuticle, makes the hair smooth and flowing;
- Camellia Japanese extract restores damaged hair structure;
- walnut oil returns a natural shine to them *;
- rice bran deeply moisturize, make hair soft and smooth;
- extracts of the root of the peony and sakura leaves (cherry of the Don) maintain normal skin fatness, relieve irritation and inflammation, improve blood circulation and stimulate hair growth;
- Extract of white cholamkida Chinese nourishes the hair and increases elasticity;
- Apricot oil and tea tree flowers extract (camellia Chinese) moisturize the scalp and hair **;
- Pomegranate extract moisturizes and enhances shine, and soy isoflavones prevent cuticle exfoliation ***;
- the rice component of KomePremium EX-S, containing phytic acid and vitamin Vinositol, stimulates the synthesis of keratin, the main structural component of the hair, conditioning hair and facilitating their combing.
In addition, shampoos of the ICHIKAMI series due to phytic acid entering into their composition neutralize iron ions contained in tap water and make our hair rigid and brittle.
It remains to add that the unifying note for all the Ichikami series is the subtle and oriental delicate fragrance of Japanese cherry blossoms. He remains in his hair for the whole day, but worn, as perfumers say, close to the skin, so enjoyment of this barely discernible spring smell is available only to our closest loved ones.
The following story about Ichikami will reveal the secrets of the outbath products, helping in the care and packing, to create magnificent, obedient, healthy and dazzlingly beautiful hair.
* - only for a smoothing ruler,
** - only for intensively moisturizing range
*** - only for the ruler that gives the volume.