We, to the best of our ability, conducted our own little journalistic investigation and that's what they found out - sometimes to our great surprise, that all men are modern standards of beauty.
The volume of the world market of men's cosmetics is estimated at $ 16 billion (for those who are not friends with numbers, translate - that's a lot!). Moreover, this is one of the most promising, dynamically developing segments of the world market. And special hopes are placed on the countries of Asia and the Middle East, in particular, China, as well as Brazil and Russia.
Conclusion : in the near future in the beauty industry, men's emancipation is coming, and our men - modern standards of beauty will become full-fledged consumers of previously traditionally feminine "beautiful" products, services and ... magazines. In our country, according to the marketing research agency, the market for men's cosmetics and perfumery is now more than $ 600 million, and continues to grow every year: in 2003, it increased by 15% (again, it's a lot!). The most curious thing is that it's not just shampoos, shower gels and shaving foams, as we expected, but matting napkins, hair coloring agents, gels from circles under the eyes. Anti-age-serums and even decorative cosmetics are all what we, the women, used to alone use.
Men - modern standards of beauty in Europe make up about 35% of the clientele of beauty salons, and in Moscow -10%. And there is a strong floor not only for haircuts, but also for massages, manicure-pedicure, hair treatment and ... eyelash coloring and hair removal! Moreover, contrary to the widespread among us women, opinion, men - modern standards of beauty easily come to the salon themselves or agree that the spouse will write down for some useful procedure. And much less for the first time are under the female "convoy".
Basically, they fall under the knife to: fix the shape of the nose; transplant hair; pumping out fat; to make eyelid plastic; reduce the breast size.
Realistic
Men assess the capabilities of doctors more realistically than women, do not expect miracles.
Concreteness
Clearly imagine what effect they would like to achieve, so they are more often satisfied with the results of operations and procedures.
Individuality
They never ask you to make them "like Brad Pitt's nose" or "Clint Eastwood's chin." They are generally far from pursuing ideals.
Non-ambitiousness
Historically, the canons of male beauty have received less attention than females. Representatives of the strong half of humanity did not learn the habits at any cost to try to become more beautiful than given by nature.
Social ambitions: get promoted, find a new job. For this you need to look fresh, young and respectable. Therefore, in particular respect, modern macho salon anti-aging care, and from the number of invasive procedures - injections of Botox and microdermabrasion, which can "erase" traces of their lives from their face, but remain invisible to others
Typically, women's spectacular exits "Look, what a beauty I am!" For them are uncharacteristic. Men prefer that colleagues greet each other enviously: "He looks so good. Do not know where to go to rest? "The very fact of visiting the beauty salon of a man is not something to hide, just do not like sudden changes in appearance. But the image of men - modern standards of beauty, which need to be driven into a salon by a stick, or secretly stumbling along the wall, covering his face with a hat.