The change of notions about prestige changed the attitude to bronze pollen. The former respect for military service and work in the open air was lost. The powerful of this world have gone into the shadows - pallor has become a sign of a high position in society.
White-white
In Medieval Europe, only seamen, peasants, soldiers could be sunburnt. But the girls did not have to be white. In the course were powders of the color of flour (on the face), blue pencils (they brought veins in the decollete zone - so that the skin seemed almost cyanotic) and even vinegar (inside). The body was hidden under clothes, hands - under gloves, sometimes the umbrella was enough for a person. However, the ladies-maidens did not hesitate to appear on walks with special masks on their faces, they had to keep their teeth. In Spain, disgraced court ladies were threatened with a terrible punishment - they were forced to sunbathe, thus making their appearance in society impossible.
Reforms in the style of Chanel
The reign of Snow White continued until the XX century, remarkable for many, including the dawn of the Chanel Empire. It is Koko, a lover of small revolutions, who is credited with rehabilitating a tan. The legend says that during the sea cruise Chanel had a careless tan. However, she never cared about public opinion. Therefore, having descended from the liner with a bronze tan, she thereby determined which skin of the color would be "worn" by women of fashion. Apparently, Mademoiselle decided that a small black dress would be better combined with sunburn. From now on it was considered a sign of the elite, which can afford to rest on the beaches of Biarritz and leisure activities like golf, tennis and horse riding.
Swiftly changing the way of life of secular ladies. They quickly became attached to an active lifestyle, picnics, sports. Dresses became shorter and more open, giving sunlight access to the body. There was a need for special, "solar" cosmetics. One of the first such tools were Gletscher Creme (Glacial Cream) and American product Red Vet Pet. They blocked ultraviolet radiation, but in texture looked like petroleum jelly. A much easier form of sunscreen was obtained thanks to the German company "Byersdorf", offering the public an absolute innovation - skin oil containing the know-how of the brand - water-oil emulsifier Eucerit. Oil was developed specifically for skin care during and after sunbathing. Later in the ladies beach bag were revolutionary new products that protect themselves from sunlight: creams, oils for sunburn, lotions after sunburn.
Do not lag behind and manufacturers of decorative tools, putting on the conveyor production of bronzing powder and tonal bases with the effect of sunburn. All the women of fashion already know what tan is now fashionable.
In the Soviet Union, the swarthy cheeks of working youth were considered a sign of health, work and active (but deserved!) Rest. The population of a mighty country was drawn to Crimean health resorts and to Sochi beaches. Up to the end of the 70s people were toasting in the sun in blessed ignorance, as this very sun influences their health. At this time in Europe, already actively thinking about protection from the sun. For example, a European consumer since 1935 could purchase sunscreen products from different brands, but the most popular
The truth about the sun
The 80's came. The American Academy of Dermatology has raised alarm about the increase in the incidence of skin cancer, calling one of the catalysts of the process an addiction to sunbathing. The Association held a conference, the conclusions of which were disappointing: there is no safe tan; UV radiation provokes oncological diseases and destruction of collagen and elastin in the skin. The FDA staff complained a little: they determined that the special filters in the makeup protect the skin from damaging UV rays, and developed the first table of sunscreen ranking. Thus began the era of protection from the luminary. Now every self-respecting cosmetic firm certainly introduces into the range of sun protection series. Since 1981, the market of sunscreen cosmetics has undergone significant changes: the release of sunscreen products of various brands has become more active, but the NIVEA trademark still remained an innovator. She was the first to produce UV protection products that took into account skin types, protected from the rays of spectrum A and B, and also contained natural ingredients. In addition, it belongs to. the authorship of protective products for hypersensitive skin and a series of cosmetics for the youngest. So the brand raised the bar for other producers and became a kind of quality standard.
The form of the means also changes: in 1999, a lotion in the form of a NIVEA spray appears on sale, which surpasses the practicality of its predecessors. Pleasant for the skin, non-greasy and waterproof, it also perfectly protects against sunlight. Henceforth, the sunscreen is no longer associated with the white divorces on the body and the sand adhering to them. Today tanning - like jeans - is out of fashion, like - wear it. Therefore, the beaches of Florida, Spanish Costa and other places under the sun are filled with people who want to gild the skin. Real blondes - Germans, Danes and Swedes - yearning in their native northern parts in the sunlight, willingly expose white bodies on the beaches. Residents of the United States and the United Kingdom divided into two camps: some certainly spend their holidays in Florida, Spain and the islands or make regular visits to the solarium. In parallel, pallor is cultivated: trendetters periodically "wear" porcelain skin; The standard of beauty is white Dita von Teese, Nicole Kidman and Cate Blanchett. The stars share the secret of perfect whiteness: do not go out in the sun without a layer of sunscreen with a high SPF. But sunscreen remains an indispensable condition for both chocolate tan and delicate pallor: for example, tanning lotion with carotene will make the shade more equal and more saturated, and without the means for protecting delicate areas (lips, skin under the eyes) and do not go out into the street at all hot day.
Of course, chocolate tan allows you to hide small flaws and even seem a bit slimmer, and the light skin looks no less seductive. However, the fact that it will grow old much later lavishly sun-kissed option - a powerful argument to buy sunscreen. And most importantly - to use it, coming to the beach.