Secrets of a shopaholic: the whole truth about discounts

Admit, dear ladies, that many of us like to buy clothes at nice prices, but our desires do not always coincide with our financial capabilities. Seasons of sales are the most pleasant moments in the life of shopaholics. Well, who refuses to buy a new outfit for a modest price with fifty or even seventy percent discount? Of course, naive buyers flee and rake out clothes and shoes at great discounts, but in fact, no one thinks about where this price comes from. What is a discount and what is hidden behind it? Is it profitable for us? Or is it just such a well thought out marketing move? How can we not get on such a sale, where discounts are not beneficial to us, but to the diver?


So, let's begin that discounts are different, and they are all a successful sales tool. It is very difficult to restrain yourself and not to go into the store, where screaming slogans are written: "Buying two things, choosing the third in a gift", "Sale", "Discounts of 50% on all goods". Sellers make such advertising in order to get rid of unfashionable things or from the remnants of old collections, well, or simply, thus, try to increase sales. You should know that no one will ever be at a loss to yourself. The mark-up and the cost price of the goods are always put in the price, therefore if you see a sixty percent discount, then the mark-up of the goods is actually more than 60%. And do not be surprised if you see the same product in another store, but at a more pleasant price, even with this 60% discount.

Then the sales are sold, which nobody needs. What does it mean? The seller spent a lot of money, but the goods were unclaimed and now he needs to invest the invested funds. Usually this happens when winter is sold in the summer, and in winter - summer. Shops are not at all profitable when the goods are stored in warehouses. But as practice shows, at such sales something is almost impossible for yourself, because the most decent things and sizes immediately sell out.

There is a "closed" type of discounts and an open one! Closed is when the seller makes a small discount from his own side. Surely, you at least once bought things on the market and noticed that when we start doubting something, we are slightly inferior to the price. We know that the seller does this not as a sign of their nobility, but simply forces us to make a purchase. Of course, here you will not find large discounts, they usually range from a few dozen to several hundred rubles. The discount will depend on the cost of the thing itself, the more expensive it is, the more concessions the seller will make. Often, due to these techniques and the opportunity to save money, we come across the seller and buy a thing that we do not really like or even absolutely do not need. So it turns out that we go just to ask for price and try on several orders, but we leave the store with whole packages of useless purchases.

Open discounts are huge official discounts in stores, which you can find out about in advertising, on billboards, in newspapers, on television and just in showcases. The biggest discounts can be for the holidays, seasonal sales and the opening / closing of the store. With the help of seasonal discounts, as you already understood, - the store needs to realize the stale goods. Thus, it is very advantageous to buy winter boots or top clothes, and in the autumn - a swimsuit. The only drawback of such sales is that it is very difficult to find your size.

Another one, which sellers use - announce that the seasonal sale began with frantic discounts, but they do not reduce the price. Shopaholics are still buying.

Neither a seller nor a single store will not work for nothing, or at all for a loss. Very often the price of a commodity is so great that so-called discounts in sixty and eighty percent are placed in it with great success. If you want to buy an interesting thing at a low price, then do not stop at the first shop that came to it, what an interesting discount there was not. If you really like to make a purchase, then do not spare time, walk around, maybe in another store that pays less for rent, prices will not bite. You can search for the things that interest you in online stores. There also there are interesting offers and discounts.

Some people with one word "sale" are starting to go crazy and buying up all the contract of analysis. So about any economy there can be no speech. You will still put on a thing a couple of times, and she will lie in her closet all her life. Do not forget to pay attention to the quality of the goods, very often defective products are sold.

But no one is wrong to forbid you to go on sale. If you like it, then do not indulge yourself in pleasure! In addition, there sometimes you can find very simple, exquisite things.

Successful pomupokupok!